the call to action
For today's challenge, watch the video Above from 21:07 to 23:30.
Your Call to Action should be short, to the point and motivating. Keep it to 3-4 sentences max.
Remember: emotion drives buying power. Use the four sentences to rehash the client's emotional journey, position your practice as the solution, and invite them to schedule with you.
End on a high note - instilling hope and letting the reader know change is possible - so they develop a positive association with you and your practice. This will cause the reader to make the correlation between a better life and therapy with you.
You've spent the last three days learning how to get your ideal clients to know, like, and trust you. But you haven't yet told them exactly what to do with that information.
Imagine you walked into a large room full of beautiful art pieces. Each was laid out and displayed nicely and each complimented the next. The lighting was well-positioned and showed the focal points of each art piece perfectly.
You had a great evening and enjoyed the art so much you wanted to purchase a piece to take home. But when you went to inquire about your selection the price was notably missing. So were any sales representatives and check out stands.
Without these telltale retail signs, you couldn't tell whether you were standing in a fine art gallery or a modern art museum.
You had no idea how to proceed.
The same exact thing happens to blog readers when they get to the end of a post that is missing a Call to Action. They have no idea what their next step is and whether the article they just read was for show or if there is something more they can invest in.
As the writer/marketer, we might think that the next step is obvious. Why would we have gone through the effort of writing the blog post, posting it to our website, and promoting it on social media if we didn't want people to schedule sessions with us?
But readers don't know this.
They don't know that we have Tuesday's at 3:00 and Fridays at 11:00 open unless we tell them. The truth is:
Buyers need to be told to how, where, and when to purchase and your readers need to be told how, when, and where to schedule a session.
So let's dive in!
1. Think of the paragraph leading up to your Call to Action as the conclusion of your post. You should summarize the main points of the blog in just a few sentences.
Remember to talk about:
The reader's current struggle
The readers desired emotional state
How possible it is to achieve this desired result
How your practice is the tool to bridge this gap
2. Next, decide exactly what action step you want the readers to take. Do you want them to call for a session? Click a link in your EHR? Get on your email list for updates? Make sure they know exactly what to do and when to do it.
Some examples might be:
Click here to schedule an appointment online now
Call this number to schedule a session today
USE THE FOLLOWING TEMPLATE AS A GUIDE TO CREATE YOUR OWN call to action
Sentences 1 - 3: Restate emotional journey, position your practice as the solution, uplift/inspire/empower
Achieving [promised emotional result] can be [positive emotion]
You absolutely can [promised emotional result]
And [your therapy practice] can help...
CALL TO ACTION: Increase conversions with concise, directive language
[Do this] to schedule an appointment [time frame]
TEMPLATE EXAMPLE :
Now, you might not be able to feel [promised emotional result] right away. It will take time to [summary of education points], but it is entirely possible to achieve [promised emotional result]. With a little guidance from [your therapy practice] you can [summary of education points] and [promised emotional result].
Call [your phone number] to schedule a session today.
your next steps
Spend the next few minutes writing out your call to action. Summarize the emotional takeaways you want your clients to experience, position yourself as the solution, and motivate them to schedule by instilling hope.
Once you've got a good rough draft, head over to the challenge group and post it on today's thread for accountability and to see what others have come up with.
Also, be sure to tune in to the live Q&A at 4PM PT | 7PM ET so we can chat about it together.
Lastly, click here to save your seat for the LIVE 1-hr training next Monday September 24th.