You’ve worked hard to build your reputation as an empathetic and effective helper.
Your existing clients get great results and you are instrumental in the change and healing they achieve in their lives.
Yet, while you’re pleased with the work you’re doing with your current caseload, you’re ready to grow beyond the few loyal people who sit on your couch each week.
Those who know you go to bat for you every time. And the relationships you’ve built with fellow therapists, doctors, and other colleagues are really paying off. Plus, you can’t forget about the positive word of mouth from your existing clients.
But, referrals only go so far.
It’s great when the phone rings and the prospective client already seems familiar with you, but if you’re honest with yourself, the calls aren’t coming in as often as you’d like.
You know there has to be something you can do to up your marketing game.
To capitalize on the positive reputation you already have and to make sure that more people know who you are and what you stand for.
You feel really great about the niche you’ve carved out for yourself and you’re confident you reflect that on your website. But you never quite know how to get clients directly from the internet or if people are ever seeing the things you put out online.
And there’s no way you feel confident creating regular content or marketing yourself on social media.
You feel stuck. And limited. And stagnant.
You know you do impecable work and that the clients you serve are experiencing epic transformation. But, you also know that your goals, dreams, and aspirations won’t come true if you don’t help more people.
You can see that without a method of broadcasting your own brand, you’re never going to be able to grow without depending on the reach of other people.
You need to learn how to expand upon the great things you are known for and present them online so more of your ideal clients can find you more easily.
You will have a clear idea of your ideal client’s emotional journey, so you can create monthly content that gives them a gut-check, tugs at their heart strings, and make them feel like you’re reading their mind
You will devlop a plan to create consistent content so that you build the time into your current schedule and integrate blogging, video marketing, or podcasting into your existing marketing strategy
You will understand the relationship between content creation and social media promotion and learn a streamlined system that allows you to write and schedule a month’s worth of social statues in just a few hours
You will learn to evaluate the performance of your online content so you can double-down on what’s working and cut out what’s not.
You will feel confident that your expertise is drawing new leads back to your website and that you content is converting them into paid sessions.
For three months, we will work together to solidify a content strategy you can master and repeat on your own. You will dive deep into your ideal client’s pain points and the exact ways you help them in session. Together we’ll work through two extensive workbooks to help you gain insight into exactly how to market a practice that feels like home.
The process will repeat each month so that you become more adpet at creating on-brand content and feel more comfortable tweaking and adapting each time. At the end of the program you will feel confident enough to graduate and create your own content strategy.
Week 1:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 2:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 3:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 4:
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
Week 5:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 9:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 6:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 10:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 7:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 11:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 8:
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
Week 12:
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
As a licensed counselor with a business background, I’m devoted to partnering with fellow therapists to help them understand online marketing – even when they feel utterly lost and overwhelmed. I’m passionate about bringing my two loves together: strategy and therapy, to help my therapeutic community thrive in the online space.
My mission is to help clinicians in various stages of private practice create online marketing plans that attract clients with integrity and authenticity. Because there is seriously no point in portraying yourself online in a way that contradicts who you are in session, no matter how many client calls it brings you.
When you invite me to help you with your online marketing, you’re partnering with someone who takes your practice, your caseload, and your needs into consideration. You’re signing up for concierge treatment and boutique services.
When I checked my website analytics, after only a month of working together, I saw that the blogs Marissa helped me with were performing better than all the others on my site.
– Laura, LCSW
I ran Google Adwords to the webpages Marissa helped me with, and within two weeks, we had tripled the amount of calls we were receiving.
– Beth, MSW, LISW-S, CDCA
On our calls, Marissa asked questions that made me go deeper where I needed to, or be more specific, or highlighted things that sounded good or would to a potential client. Our work felt really helpful and productive.
– Melanie, LCSW-C, LICSW
Marissa was instrumental in causing me to organize my knowledge and get it out to the world in front of the video camera LIVE for the first time ever!
Katie Springs, LPC, NCC, DCC TheSavvyPrivatePractice.com
Marissa is awesome! Very supportive and a great listener.
-Rhonda, LMFT
Marissa's questions dive deep into specific areas of struggle and her feedback is both candid and empathic. I feel more confident writing website/marketing content and that I have a sound approach to my marketing plan.
-Erica, PsyD CAADC
Marissa helped me craft excellent content that I feel proud to use on our website!
- Beth MSW, LISW-S, CDCA
When I found Marissa - a counselor who understands and can simplify content marketing for therapists - I hit the jackpot!
- Ili Walter, Ph.D., LMFT
In order to succeed in the modern, online world, you need good content marketing. Marissa understands the necessity of online marketing and how to do it well.
– Daniel Fava, Create My Therapist Website
Marissa actually cares. She is so much more than a content strategist and writer. She helps people think!
— Jo Muirhead, BHlthSc, MASORC, MCDAA
Being Liked is for therapists who are committed to online marketing and want to use content creation and social media to secure more ideal clients.
You want to craft a stand-out practice built for longevity
You want to feel at home in every aspect of your marketing
You want to feel confident that your marketing speaks to the heart of your ideal clients and motivates them to schedule with you
You want expert guidance in creating a content marketing and social media strategy that is going to establish your expertise
You want to know that the content you create authentically reflects who you are and is written in a way that will bring you more clients
You do not have a branded, optimized website that speaks to your ideal client. For help with this, CLICK HERE
You lack clear goals for your practice and don’t see yourself as a business owner or entrepreneur
You have no desire to build or maintain a brand for yourself or your practice
You’re ambivalent about online marketing and aren’t dedicated to crafting well-written, high-converting content
You already have an online presence and are looking to scale your practice with online income. In that case, CLICK HERE
The cost of the Like Package is $1297. You can pay in full or take advantage of a payment plan.
You and I will meet for 9 video calls over Zoom over 12 weeks. Each call is an hour long and you will receive a recording after the call is complete. You can schedule all of your calls at once, or as you go. The recommended frequency is one call per week.
We will be using Zoom for our call. If you are on your desktop computer, you will need to download the FREE software. If you are on your phone or a tablet, you will need to download the FREE app.
If you are plnning to record videos or podcasts for your hero content you will need special software and equipment. You should be familiar with these before investing in the Like Package
You will receive both a hero content planning workbook as well as social media templates as soon as you purchase the package. Don’t worry though, we’ll be going over them together extensively on our calls, so you won’t feel lost. Also, you have unlimited email support for the duration of the package and seven days after, so you can reach out for help at any time.
The purpose of the Like Package is to help you capitalize on your existing reputation and turn it into an internet presence. You will also establish an expertise online. You'll do this by creating consistent content that will greatly improve the Search Engine Optimization of your website.
This is where the templates and the unlimited email support come in. You can send me any of your drafts for review and I can even help you edit them. I can also send you examples of completed content that follows the format, so you can see some finished products.
Next steps process is:
Click the “I’m Ready to be Liked” Button Below
After our call you’ll receive a proposal. Select you package, sign your contract, and pay your invoice.
Once you paid, you will receive a link to schedule your coaching/consulting calls
We will meet for our calls on Zoom
