You’ve worked hard to build your reputation as an empathetic and effective helper.
So, when you took the leap into private practice you knew
you wanted more than just a replica of your agency job.
You wanted a business that would grow with you.
One that would be an extension of who you are and that would help you make an impact on the types of clients you felt called to serve. Not to mention the ability to tack a few more zeros on to the type of paycheck you saw in community mental health.
Yet branching out from therapist to therapeutic business owner is another world altogether.
You were prepared for the nuts and bolts - the logistics – like scheduling, billing, and HIPAA compliance.
But you certainly weren’t expecting how saturated your area is and how difficult it would be to stand out and schedule your ideal clients.
You have a few wishy-washy relationships with other professionals that sometimes lead to referrals. But you never quite know how to describe your practice or what you do whenever you meet with them.
And there’s no way you feel confident sending them to your website - or that your website even works when a potential client sees it.
SO HERE YOU ARE:
You feel lost. And scared. And overwhelmed.
You know you have so much to offer the people in your community and that you could make a real impact. But, you also know that you need a steady stream of clients to actually stay in business.
You also know that if you continue to market your practice in a muddy, unclear way, you’re never going to reach your goals.
You need to learn how to capitalize on the elements that make you special and put them out online so your ideal clients know you are the right therapist for them.
• LIKE •
IS A TWELVE WEEK PACKAGE THAT SOLIDIFIES YOUR BRAND
AND ESTABLISHES YOU AS AN EXPERT THROUGH ONLINE CONTENT.
When You Invest in the Like Package
You will have a clear idea of your ideal client’s emotional journey, so you can create monthly content that gives them a gut-check, tug at their heart strings, and make them feel like you’re reading their mind
You will devlop a plan to create consistent content so that you build the time into your current schedule and integrate blogging, video marketing, or podcasting into your existing marketing strategy
You will understand the relationship between content creation and social media promotion and learn a streamlined system that allows you to write and schedule a month’s worth of social statues in just a few hours
You will learn to evaluate the performance of your online content so you can double-down on what’s working and cut out what’s not.
You will feel confident that your expertise is drawing new leads back to your website and that you content is converting them into paid sessions.
Here’s How it Works:
For three months, we will work together to solidify a content strategy you can master and repeat on your own. You will dive deep into your ideal client’s pain points and the exact ways you help them in session. Together we’ll work through two extensive workbooks to help you gain insight into exactly how to market a practice that feels like home.
The process will repeat each month so that you become more adpet at creating on-brand content and feel more comfortable tweaking and adapting each time. At the end of the program you will feel confident enough to graduate and create your own content strategy.
Week 1:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 2:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 3:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 4:
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
Week 5:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 9:
Hero Content Strategy
We will use this call to brainstorm your content for the month whether that is blog posts, videos, or podcast episodes.
Week 6:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 10:
Social Media Strategy
This week we will expand upon the hero content from the previous call and outline all of the social media statuses you need for the month.
Week 7:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 11:
Implementation Week
There is no call this week. Instead, you will use this week to finish creating the content we have strategized in the two previous calls.
Week 8:
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
Week 12
Study & Refine
We will use this call to review your web and social analytics, paying particular attention to engagement, so we can optimize your strategy going forward.
More About Me:
As a licensed counselor with a business background, I’m devoted to partnering with fellow therapists to help them understand online marketing – even when they feel utterly lost and overwhelmed. I’m passionate about bringing my two loves together: strategy and therapy, to help my therapeutic community thrive in the online space.
My mission is to help clinicians in various stages of private practice create online marketing plans that attract clients with integrity and authenticity. Because there is seriously no point in portraying yourself online in a way that contradicts who you are in session, no matter how many client calls it brings you.
When you invite me to help you with your online marketing, you’re partnering with someone who takes your practice, your caseload, and your needs into consideration. You’re signing up for concierge treatment and boutique services.
What others have to say about working with me
Who Benefits Most from the Like Package:
Being Liked is for therapists who are committed to online marketing and want to use content creation and social media to secure more ideal clients.
You will benefit from the like package if:
You want to craft a stand-out practice built for longevity
You want to feel at home in every aspect of your marketing
You want to feel confident that your marketing speaks to the heart of your ideal clients and motivates them to schedule with you
You want expert guidance in creating a content marketing and social media strategy that is going to establish your expertise
You want to know that the content you create authentically reflects who you are and is written in a way that will bring you more clients
The package isn’t right for you if:
You do not have a branded, optimized website that speaks to your ideal client. For help with this, CLICK HERE
You lack clear goals for your practice and don’t see yourself as a business owner or entrepreneur
You have no desire to build or maintain a brand for yourself or your practice
You’re ambivalent about online marketing and aren’t dedicated to crafting well-written, high-converting content
You already have an online presence and are looking to scale your practice with online income. In that case, CLICK HERE
Faqs about the Like Package
What is my investment in the package?
The cost of the Like Package is $1297. You can pay in full or take advantage of a payment plan.
I've never hired a coach/consultant before, what should I expect?
You and I will meet for 9 video calls over Zoom over 12 weeks. Each call is an hour long and you will receive a recording after the call is complete. You can schedule all of your calls at once, or as you go. The recommended frequency is one call per week.
Do I need any special equipment?
We will be using Zoom for our call. If you are on your desktop computer, you will need to download the FREE software. If you are on your phone or a tablet, you will need to download the FREE app.
If you are plnning to record videos or podcasts for your hero content you will need special software and equipment. You should be familiar with these before investing in the Like Package
Are there any resources to help me further?
You will receive both a hero content planning workbook as well as social media templates as soon as you purchase the package. Don’t worry though, we’ll be going over them together extensively on our calls, so you won’t feel lost. Also, you have unlimited email support for the duration of the package and seven days after, so you can reach out for help at any time.
What will be my biggest take-away from this call?
The purpose of the Like Package is to help you solidify your brand/internet presence as well as establish your expert reputation online. You will also create consistent content that will greatly improve the Search Engine OPtimization of your website.
What if I get stuck or can't find the time to actually create content or social statuses?
This is where the templates and the unlimited email support come in. You can send me any of your drafts for review and I can even help you edit them. I can also send you examples of completed content that follows the format, so you can see some finished products.
Your Next Steps:
You absolutely can build a practice that feels like home and that others recognize and recommend.
Next steps process is:
Click the “I’m Ready to be Liked” Button Below
After our call you’ll receive a proposal. Select you package, sign your contract, and pay your invoice.
Once you paid, you will receive a link to schedule your coaching/consulting calls
We will meet for our calls on Zoom