WHAT IF TO HOW TO: Is Coaching Right for You?

As modern therapists…

we’ve all heard about online coaching.

But there is so much more to the industry than life coaching. In fact, wherever there is an individual who wants to walk through their challenges with another person, there is an opportunity for coaching.

These challenges can be emotional and relational just like they are in therapy. OR, they can fall into other categories health, business, achievement, and so much more. 

Coaching can feel like the answer to our prayers as we look for a way to live a lighter lifestyle without the income ceilings or impact limitations of therapy. I mean, it's basically way more money for the exact same type of work.

Yet, while there are many upsides to coaching, there are definite drawbacks too.

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Marissa LawtonComment
How I Run My Online Biz for $130 per Month

Having a clear idea of your monthly expenses…

sets your online income stream up for success.

When you know what you need to spend on your overhead, you can start to make projections for how much money you want to bring home each month.

What’s more, keeping track of your operating expenses makes your online business feel more legitimate. Like it’s no longer a hobby and like it’s something that is going to be a sustainable part of your lifestyle.

The tricky part is knowing which expenses are necessary, which are extra, and which are a total waste of money.

When it comes to online income there are just so many options out there, it’s hard to choose which tools, software, and other platforms to spend your money on.

So this week I’m peeling back the curtain and taking you behind the scenes of exactly what I spend my money on (and how much I invest) to keep my business running.

You’ll see which tools I use and which I think are silly.

Plus, I give you a peek at how my business is changing next year and what that means for my overhead as I continue to grow to this new level.

So, if you’re wondering what’s essential to make money online, or just wanting to reexamine how profitable you online business is, tune in.

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Marissa LawtonComment
COACHING EPISODE: Kim Daniels Chats Imperfect Action

How do you respond…

when something doesn’t come easy?

Do you take it as a sign to rise to the challenge or as an indication that your desire was more of a whim than something to take seriously?

In business, this is a fine line for me. I’m a pretty quick starter and am fast to act on a good idea. But once in a while, even the tiniest details can stop me in my tracks and make it feel much less like flow and much more like forcing it.

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Marissa LawtonComment
Visibility Part Two: Get Comfortable Even as an Introvert or HSP

Every business needs…

notoriety.

If people do not know what you sell and why they should buy it, there is no reason for them to become a client or customer.

On the other hand, if potential buyers have a clear idea of who you are and why you are capable of solving their problems, they are able to find you and follow along (read: join your audience). And as your audience grows, the more credibility you gain and the more sales you make.

In fact, the single most indicative factor of whether your online income stream will succeed is if you are front of mind.

This could mean being seen as a legitimate resource by others in your niche, or past coaching clients, students, or membership members recommending your program to others. Either way, you can’t start drawing in ideal customers if you don’t stand up, stake your claim, and become known for what it is you do.

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Marissa LawtonComment
Visibility Part One: The KEY to an Online Income Stream

Every business needs…

notoriety.

If people do not know what you sell and why they should buy it, there is no reason for them to become a client or customer.

On the other hand, if potential buyers have a clear idea of who you are and why you are capable of solving their problems, they are able to find you and follow along (read: join your audience). And as your audience grows, the more credibility you gain and the more sales you make.

In fact, the single most indicative factor of whether your online income stream will succeed is if you are front of mind.

This could mean being seen as a legitimate resource by others in your niche, or past coaching clients, students, or membership members recommending your program to others. Either way, you can’t start drawing in ideal customers if you don’t stand up, stake your claim, and become known for what it is you do.

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Marissa LawtonComment
What Exactly is a Sales Funnel?

Therapists often wonder…

what the difference is between therapy and coaching.

Of course, there are the legal and ethical concerns which tend to be more fuzzy with coaching than with other online offers like courses, membership sites, and group programs.

But once we work through that, and clinicians feel more comfortable coming up with a coaching offer, the questions become more about the practice of coaching. What do I avoid talking about? Are there things I can and cannot do when coaching that I can with therapy? Or, is the opposite true?

The angst adding coaching brings up is almost as strong as it was as a brand new intern.

But what’s interesting is, it’s not the skillset that changes all that much. It’s the mindset.

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Marissa LawtonComment