COACHING EPISODE: ideal client, brand message, & blogging

Starting a private practice…

brings up all kinds of questions.

And while there’s definitely something to listening and following experts in the field, sometimes these leaders are a bit further removed from our struggles.

In contrast, learning from your peers can bridge this experience gap and give you a change to get ideas that are more appropriate for your stage of practice-building.

This is especially true when it comes to finding marketing strategies that work for you and your practice - even as a newbie.

Read More
Marissa LawtonComment
Should Every Blog be a Marketing Asset?

Doing the same thing over and over…

can start to get really freaking boring.

And when you’re writing a different version of the same 2000 words on a weekly basis, bllogging can start to feel like a chore rather than an enjoyable way to market your private practice.

Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.

But does every single, solitary blog post you write have to be a marketing asset?

On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.

Read More
Marissa LawtonComment
A Personal Take on Private Practice Boundaries

Business building has a tendency…

to take over our lives.

Seriously, I think anyone with an entrepreneurial spirit has a bit of tunnel vision and therapists in private practice are no exception.

And while there is a special flavor of dopamine that comes from surpassing business goals, chasing the high that comes with a successful practice can often lead us to forget about the other areas of our lives that are important.

Read More
Marissa LawtonComment
The Easiest Way to Make "Passive" Income from Your Email List

There are a lot of little opportunities…

to maximize the revenue you bring in from your online income stream.

If you’ve spent any time in the online space learning about “passive” income, you’ve likely herd the phrase that “the money is in the list” - the email list that is. And while I 100% agree with this sentiment, there is an often overlooked element of your email list that can start making you passive dollars quickly and before you have a huge audience.

Read More
Marissa LawtonComment
Passive Income VS a Passive Business Model

There is a difference…

between hands-off selling and hands off delivery.

When it comes to scaling your private practice, there is a real draw about moving beyond 1:1 therapy clients. Which is what is so appealing about creating an online income stream.

The term passive income is used as a kind of blanket term for any type of online income. However, setting up funnels and systems for bringing in revenue is not the same thing as never showing up for your online audience.

Read More
Marissa LawtonComment