You’ve always had an entrepreneurial spark
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So when you started hearing about all the ways your fellow clinicians were expanding outside of session, you tuned in and took notice.
YOU’RE CRAVING A LIGHTER LIFESTYLE THAT CAN GROW WITH YOU BEYOND THE COUCH
One that will be an extension of who you are and that will help you make an impact on people from all over - not just your state. Not to mention the ability to make money without relying on someone committing to - and showing up for - an hour of your time.
Yet branching out from therapist to coach or course creator is another world altogether.
You were prepared for the learning curve - the techy side – like sending out emails, creating social media graphics, and writing a sales page.
But you certainly didn’t expect to feel torn about evolving your business or guilty for taking your time and attention away from your caseload.
You’ve been thinking for a while now about what you want to do outside of session. But the act of turning that idea into revenue makes you feel as uncomfortable as a brand new intern all over again.
You’re struggling to define yourself as anything other than a therapist. Helping people is really important to you and you’re not ready to give that up. Even on the days where it feels really heavy.
YET, DEEP DOWN, IF YOU’RE HONEST, YOU KNOW YOU CAN’T KEEP GOING LIKE THIS
and you’re ready to honor the part of you that craves a change - in your business and in yourself.
Sure, you’ve accomplished some great goals.
Your caseload is as full as you want it to be. You’re not struggling for clients or cash. But it’s obvious that you’ve reached a ceiling. And if you want to make more, you’re going to have to spend even longer hours with your butt in a chair.
You’re just not willing to give up more of your time to do the same old thing.
Your mental load is tapped out. It’s not that you don’t still enjoy doing therapy, but the drag is real and you’re kind of over giving all of yourself to others one hour at a time.
But when it comes to moving away from 1:1 and into a 1:many model, you’re just not sure who you are or what that kind of work means for your identity.
There’s more to your story and you’re yearning to explore the hidden parts.
You love what you do, but you know this can’t be all there is. The truth is…
You’re on the brink of growth…
You feel defeated. And frustrated. And overwhelmed. You know you need to do something different, not only to feel valued financially, but to feel fulfilled and continue to be of service to those in need. Yet, you also know that you’re not interested in short changing your caseload or your clinical practice.
You’re positive that if you try to sort through everything you need to make an online income stream work, you’re going to spend weeks, months, or even years distracted from the profession that got you here in the first place – therapy.
You need to cut through all the noise out there trying to teach you a gazillion different strategies and find a clear cut path toward a bigger reach and a bigger bank account.
You’re ready for grounded guidance that is going to walk you through everything you need to know - and bypass everything you dont - and help you start making money in a fraction of the time it would take if you tried to do it on your own.
IN FACT, IT’S AN EVERYTHING-YOU-NEED, ALL-IN-ONE PROGRAM
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when you sign up for side hustle streamlined
1 CONFIDENCE
You will believe in your ability to create an online community, nurture your audience, understand their needs, and deliver them a desireable, profitable product.
2 KNOW-HOW
You will understand all of the necessary softwares and grasp all of the technical skills/requirements to build and promote your online offering to your eager audience.
3 CERTAINTY
You will feel confident that the marketing strategies you learn are a direct route to a viable and lucrative income stream.
4 ACCEPTANCE
You will lean into the skills and personality traits that make you - you, and build an income stream that feels right at it’s very core.
5 GROWTH
You will not only scale your practice in impact and income, you will be honoring the part of yourself that was meant for more and allowing it to thrive.
What others are saying
Click Here to Enroll in Side Hustle Streamlined Course Bundle
• WHAT IS SPACE HOLDER? •
SPACE HOLDER IS ONE PART OF THE SIDE HUSTLE STREAMLINED BUNDLE THAT CAPTURES YOUR CREATIVE ENERGY AND TEACHES YOU HOW TO DEVELOP A HELPFUL, LUCRATIVE CONTAINER OUTSIDE OF THE THERAPY ROOM. IT’S THE PERFECT WARM-UP FOR SIDE HUSTLE ESPECIALLY IF YOU’RE NOT SURE WHAT OFFER YOU WANT TO SELL.
When You Enroll In Space Holder
You will master the offer creation process as you take the idea that’s in your head and on your heart and bring it to life.
You will craft an online offer that is informed by your clinical expertise, but is totally separate from therapy itself which ensures you scale beyond 1:1 work in a completely ethical way.
You will work through the intangible elements of an online offer and walk away with a solid concept that provides your ideal customer with the transformation they crave and want to pay for.
You will come to a full understanding of the type of entrepreneur you want to be, the way you want to work, and the impact you want to make outside of session, so the online offer you build fully aligns with your values.
You will see to it that your evolution honors who you are as a helper and as a human so you can chase your dreams while still serving others.
Here’s How it Works:
Over six modules, you will gain clarity on the essential aspects of creating an online offer that expands both your impact and your income. This strategic framework helps you work through your ideas, highlighting the elements you love about therapy and integrating them into a new way of serving others.
In this course, you’ll examine things like your preferred work style, the amount of people you want to reach, your revenue goals, and how much time you have to dedicate to something new. And when you’re finished, you’ll walk away with the clarity you need to start making your online income stream a reality.
Module 1
The Program
There are so many options when it comes to online programs that they can start to seem the same. In module one, you’ll examine the subtle nuances of courses VS coaching VS all the other possibilities… then take a values-based approach to picking the online income stream that is best for you.
Module 2
The Person
Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.
Module 3
The Problem
Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.
Module 4
The Promise
Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.
Module 5
The Price
While there are general rules of thumb for pricing your online offer, there are many factors to consider when nailing down the dollar figure. In module five, you’ll look at your ideal customer’s purchasing power as well as your goals in order to set your price.
Module 6
The Practical Stuff
Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.
• WHAT IS SIDE HUSTLE SELF-STUDY? •
SIDE HUSTLE IS THE MAIN FEATURE OF THE SIDE HUSTLE STREAMLINED BUNDLE AND IT INCLUDES EVERYTHING YOU NEED TO BUILD YOUR SIDE HUSTLE STEP-BY-STEP INCLUDING THE TOOLS, TEMPLATES AND GUIDANCES YOU NEED TO MAKE THE WHOLE THING HAPPEN.
1 Phase One:
Offer —> Funnel
During the first three modules of the Side Hustle program, you will lay the foundation for your entire side hustle and move forward with a fully-built, ethical business entity.
Module One:
Validate Your Offer
Together, we will explore who the ideal customer is for your online offer. You will spend time identifying their pain points and the obstacles that keep them from their ideal results. You will also work on understanding their buying psychology and purchasing power so your offer is completely aligned with their needs.
Module Two:
Brand Your Offer
During module two, you will distinguish your online offer by ensuring that what you are selling matches the needs of the customer you outlined in month one. You will fully conceptualize what you are selling and how it solves your ideal customer’s problems, helps them overcome obstacles, and delivers them results.
Module Three:
Build Your Waitlist Funnel
I’ll teach you which software are absolutely essential to making an online income stream work and which you can leave alone. You’ll also develop the system that attracts future buyers, nurtures them with value, and moves them toward the waitlist for your program.
After Phase One
YOU’LL HAVE THE COMPLETED STRUCTURES IN PLACE TO SERVE YOUR AUDIENCE WITH AN OFFER THEY NEED AND WANT AND HAVE THE TECHNOLOGY SET UP TO FUNCTION SEAMLESSLY BEHIND THE SCENES WITHOUT ANY EFFORT FROM YOU.
BONUS:
Cash Injection 1: When conducting your market research and interviews, you’ll learn how to distinguish between validation and buying signals and gain the skills and strategies to book coaching clients or presell spots in your program as early as month one.
Cash Injection 2: As you build out your waitlist funnel, you will have the option to add an upsell as people join your email list. This “tripwire” sale will ensure you are building a healthy audience of buyers - not just lookers.
2 Phase Two:
Audience —> Waitlist
Now that you’ve built the mechanism to market and sell your online offer, you’re ready to attract and build your audience. In phase two you will examine the one (or maybe two) marketing strategies you will use to grow your side hustle.
Module Four:
Visibility Marketing
At the start of phase two, you will learn about different strategies to get yourself and your online product visible. We will discuss the differences between marketing and public relations and how you can use both to attract new customers. We’ll also talk about the importance of networking in the online space.
Module Five:
Content Marketing
In module five, we will work together to outline a complete content strategy. You will learn to blog, vlog, or podcast in order to draw new leads into your audience and also identify which social media platforms will be effective for your offer and your audience. You’ll finish with a comprehensive content and social media strategy to use to build your online income stream.
Module Six:
Relationship Marketing
In this module, you will work toward turning cold leads in to warm, eager buyers with email marketing and community building. You will learn how to deepen the relationship you have with those who follow you online and to be seen as a trusted friend who can solve their problems.
When you finish Phase Two
YOU WILL DEVELOP A CUSTOM, STRENGTHS-BASED MARKETING PLAN THAT CONTINUALLY DRAWS NEW LEADS TO THE TOP OF YOUR FUNNEL AND STARTS THEM ON THE PATH TOWARD YOUR WAITLIST.
BONUS:
Cash Injection 3: As you begin to conduct collaborative events to build your audience, you’ll also have the option of learning how and when to pitch your offer, so you can presell more spots for your program starting in month four.
Cash Injection 4: Another great way to build your audience and to make money at the same time is to host a workshop. In phase two, we’ll discuss how you can bring in potential leads and sales from a one-off event.
3 Phase Three:
Live Launch
Now that you have interested buyers on your waitlist, it’s time to open the doors to your program. During the final phase of the program, you will master the launch process and have a repeatable and scalable system for bringing revenue into your side hustle.
Module Seven:
Pre-Launch Prep
In module seven you will learn the most common launch strategies (challenge, webinar, summit, video series) and choose the best one for you and your program. This way your launch is as smooth and authentic as possible.
Module Eight:
Building Up Buzz
During module eight you will drop specific and strategic breadcrumbs to your audience to get them ready for your program. You’ll create key pieces of education content and also begin to agitate their problem so you can soon introduce your program as the solution.
Module Nine:
Doors Open
In the final module of the program, you will plan and execute a complete live launch in order to learn the process from start to finish. You will also create all of the launch assets for your program that you can reuse again and again.
At the end of Phase Three
YOU WILL HAVE ENROLLED YOUR FIRST PAYING CUSTOMERS INTO YOUR PROGRAM, MADE A MONETARY RETURN ON YOUR INVESTMENT, AND HAVE A NEW INCOME STREAM UP AND RUNNING FOR YOUR BUSINESS.
BONUS:
Cash Injection 5: Before you begin the process of launching your online offer, you will learn how to approach and incentivize your waitlist to join your program. This way you will have customers enrolled and money in your pocket before you even open the doors.
Cash Injection 6: Another option is to have a “soft” or beta launch of your offer before planning and executing a large-production launch. We’ll explore different strategies such as friends and family launches and focus group launches that feel more like personal outreach than mass selling.
Click here to enroll in Side Hustle Streamlined and Get Started Now
Inside the program, you’ll find all the tools you need:
Customizable brand kits including logos, fonts, color palettes, stock images, and social media graphics
A complete Squarespace website template with all of the pages you need to build your side hustle
Funnel templates to help you attract new leads
Launch templates to help you sell your program
Email templates for your waitlist, launch, and weekly newsletter
EACH OF THESE SAVES YOU TONS OF TIME AND HELPS YOU BUILD YOUR SIDE HUSTLE WITHOUT STARTING FROM SCRATCH.
More About Me
I’m Marissa and there’s something I get fired up about..
Your education, training, and experience makes you uniquely qualified to start an online income stream. I know it feels weird to think of filling any role other than that of a therapist. But expanding beyond the couch does not make you any less of a helper to others.
Sure, the online space is confusing. It changes extremely fast and there are all kinds of new trends and tricks to try to stay on top of. There’s a certain savviness that’s required to navigate the internet and to make your online offering stand out in a sea of other products.
I also know just how much advice there is out there
AND HOW DIFFICULT IT IS TO SORT THROUGH ALL THE NOISE AND “BEST PRACTICES.”
But, the truth is, there are many roads to an end result. And building a successful course, group program, or membership site it about recognizing your strengths and leaning into them. All you need to do is determine the path that’s right for you.
If you can learn to tune in, listen to what your audience is demanding, and hone your unique skills into a solid offer, you can make money online.
who is
READY
Clinicians who are feeling suffocated by the confines of 1:1 services and who want the freedom to expand their business without stress or liability.
Therapists who want to maximize the years they went to school, the money they’ve spent on continuing education, and the devotion they have to helping people and translate it to the online marketplace.
Practitioners who not only want to make an impact on their community, but want the potential to affect change the world over.
Therapists who are ready to listen to their inner voice and their desire to grow beyond their current business model and their current self-limiting beliefs.
who is
NOT QUITE READY
Clinicians without a full(ish) caseload who aren’t in a position to scale.
Practitioners who do not have an optimized website or the ability to create one (or pay someone to do it for them).
Therapists who want to make money with “passive income” without putting in any up front work.
Therapists who only want to learn about strategy and don’t want to do the reflective, personal work.
Clinicians who aren’t interested in putting in the time or building a stand-out brand for their online income stream.
More love for Side Hustle
Click here to enroll in Side Hustle Streamlined and Get Started Now
Frequently Asked Questions:
click on the questions below for answers
How long will I have access to the lessons?
You will have lifetime access to the course content. Each time I update the course, you will receive an email about the latest version and will be able to log in and see what’s new. However, we will only have co-working sessions for the six months the mentorship is live.
Do I have to blog to build an online income stream?
This system can be applied to any content creation medium. If you prefer video or podcasts or something else, you can maximizes your own strengths to create content that feels in line with your values, and meets your needs. It's important to have an authority platform like a blog, podcast, YT channel when you are generating online income, but you don't have to create content every week if it's not your strong suit. We cover tons of different strategies in the mentorship.
How much time does the program require?
You can expect to devote around 5 hours per week going through the lessons and doing the work.
Do I need any special equipment?
You will need to have an email marketing system and a landing page software. The one I reccomend and will be using to teach the course lessons is FREE so there is no extra cost to you.
Depending on the online offer you plan too create, you may require a course platform or membership site software. I can reccomend great options that are FREE or inexpensive.
What will be my biggest take-aways from
Side Hustle Support Group?
The purpose of Side Hustle is multi-fold. First, you will gain insight into what your ideal customer is willing to purchase to solve their problems. Second, Side Hustle teaches you to attract the right kind of leads that will turn into buyers from the get go. Ultimately, at the end of the six-month program, you will have a fully conceptualized, branded offer that is ready to pre-sell and the foundations of an audience to sell it to. But, what I think is the most profound thing that comes from the program is the fact that my students fully embrace and integrate their identities as entrepreneurs. By participating in Side Huslte you are growing as a business owner by still honoring the clinician.
I loved the basic building blocks Marissa provides regarding online business and launching a product. I was able to really grasp what it is I am building and how important it is to have everything set up well "behind the scenes." My biggest result is finally getting clarity in how to present myself and my offer to others. - Jennifer Noble, PhD