Marketing for Therapeutic Entrepreneurs
 
 
 

HI, I’M MARISSA, AND THERE IS SOMETHING I KNOW DEEP DOWN IN MY BONES

Empathy and success do not have to be mutually exclusive.

You can show up for your clients and show up for your business at the same time.

What if I told you that you have all the skills you need to become the BEST marketer? Seriously, the fact that you are brave enough to sit down face to face with someone in pain and not shy away makes you way more equipped to promote yourself than even the smartest MBA graduate.

Sure, the online space is confusing. It changes extremely fast and there are all kinds of new trends and tricks to try to stay on top of. There’s a certain savviness that’s required to navigate the internet and to make your skills and your practice stand out in a sea of other clinicians.

 

BUT, I’M GONNA GO AHEAD AND BE BOLD HERE AND LET YOU KNOW I’M 100% SURE YOU’RE OVER-COMPLICATING IT.

See, good marketing is very similar to good therapy. All you need to do is communicate a message that helps the person you are talking to get in touch with their emotions. It’s literally the exact same thing you do day in and day out in session.

If you can help your clients get from the top level, content-based, facts of their presenting problems, down to the experiences, feelings, and cognitions behind them, you can market.

 
 
 

Too often, therapists forget about the reason they’re promoting their practice in the first place. They get so caught up in doing it right and getting results, that they forget that the point of marketing is making sure those who need their help can find them.

So, what ends up happening is clinicians either spend way too much time crafting the “perfect” marketing messages, without paying any attention to the strategy behind them. OR, they spray out all kinds of random ideas and pray that something converts.

That, or they feel entirely too guilty about marketing themselves at all. As if, wanting a thriving practice and a matching income makes them less of a dedicated helper.

 
 
 

That’s where I come in 

As a licensed counselor with a business background, I’m devoted to partnering with fellow clinicians to help them understand online marketing – even when they’re reluctant to stand in their business-owning truth. 

 

I’m passionate about bringing my two loves together: strategy and therapy, to help my therapeutic community thrive in the online space. It is seriously one of the most important aspects of my life to help other therapists create on-brand messages that target their ideal clients and build the private practices they’ve always longed for.


My mission is to help clinicians in various stages of private practice create online marketing plans that attract clients with integrity and authenticity. Because there is seriously no point in portraying yourself online in a way that contradicts who you are in session, no matter how many client calls it brings you.


When you invite me to help you with your online marketing, you’re partnering with someone who takes your practice, your goals, and your dreams into consideration. You’re getting a guide who promises to walk along side you every step of the way.

 

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