The Easiest Way to Make "Passive" Income from Your Email List

There are a lot of little opportunities…

to maximize the revenue you bring in from your online income stream.

If you’ve spent any time in the online space learning about “passive” income, you’ve likely herd the phrase that “the money is in the list” - the email list that is. And while I 100% agree with this sentiment, there is an often overlooked element of your email list that can start making you passive dollars quickly and before you have a huge audience.

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Passive Income VS a Passive Business Model

There is a difference…

between hands-off selling and hands off delivery.

When it comes to scaling your private practice, there is a real draw about moving beyond 1:1 therapy clients. Which is what is so appealing about creating an online income stream.

The term passive income is used as a kind of blanket term for any type of online income. However, setting up funnels and systems for bringing in revenue is not the same thing as never showing up for your online audience.

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Marissa LawtonComment
Next Level Marketing: Email List Strategies for Your Practice and Beyond

There comes a time…

As you build your private practice, that you are going to become a pretty great marketer.

Now, if you’re new to private practice, or new to treating your practice more like a business, this can feel like a far off pipe dream. But trust me. In the not-too-distant future, you are going to have the basics that I cover in most of my podcast episodes down.

Which is when taking your marketing to the next level makes sense. That’s not to say you need to rely on tons of complicated strategies to fill your caseload. In fact, I argue the opposite.

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Welcome to the Empathy Rising Podcast: What Exactly Does Empathy Rising Mean?

Too many times we let others define what it means to be a helper.

Because we are in service to others we are often lumped by other people into a medical provider category or a giver category. While nothing is inherently wrong with either of these, what is wrong is the assumption that being a giver or server of others means we must then also be a martyr.

So the Empathy Rising podcast is all about helping you not only help others, but embrace your goals, dreams, and aspirations along the way.

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How To Avoid Making the Number One Mistake on Your Therapy Blog

Many of us look at blogging as something we have to do in order to build our practices rather than as something we want to do.

So, when it comes time to engage in content marketing, we pick a random therapy-related topic, slap some words on the screen, hit publish and call it good. The problem comes, however, when our ideal clients start searching for therapists and want to know why we are they right fit for them. In fact, when they come across one of these ill-planed blog posts, they’re likely turned off from scheduling with us.

The truth is, blogging is your biggest opportunity to showcase what makes you unique as a therapist and why you are the best fit for the best client. When you post articles without thought or intention, you are basically telling clients that you don’t care about their unique needs and that you have nothing special to offer.

Blogging for the sake of blogging is terrible for building a brand.

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Marissa LawtonComment