Here’s How it Works:
Over six modules, you will gain clarity on the essential aspects of creating an online offer that expands both your impact and your income. This strategic framework helps you work through your ideas, highlighting the elements you love about therapy and integrating them into a new way of serving others.
In this course, you’ll examine things like your preferred work style, the amount of people you want to reach, your revenue goals, and how much time you have to dedicate to something new. And when you’re finished, you’ll walk away with the clarity you need to start making your online income stream a reality.
Module 1
The Program
There are so many options when it comes to online programs that they can start to seem the same. In module one, you’ll examine the subtle nuances of courses VS coaching VS all the other possibilities… then take a values-based approach to picking the online income stream that is best for you.
Module 2
The Person
Just like with your private practice niche, you need to know specifically who your online offer is designed to help. Whether the ideal customer is the same as your therapy client or totally different, you’ll spend module two defining exactly who your online offer is for.
Module 3
The Problem
Here’s where things start to shift. In therapy you meet the client in the moment and work through whatever they bring to session. In your online offer, however, you need to solve a clear and concise problem. In module three, you’ll focus on pinpointing what your customer needs most.
Module 4
The Promise
Guarantees are a big no-no in therapy, but in online income they’re essential. Your customer is buying the opportunity for results. In module four, you’ll define the outcome you are promising to deliver and the curriculum you’ll design in order to provide it.
Module 5
The Price
While there are general rules of thumb for pricing your online offer, there are many factors to consider when nailing down the dollar figure. In module five, you’ll look at your ideal customer’s purchasing power as well as your goals in order to set your price.
Module 6
The Practical Stuff
Coming up with your ideal offer is a huge step. But it can fall flat if you don’t know what to do with the program once you’ve designed it. In this final module, you’ll explore marketing strategies as well as my tried and true tips for building an audience and making sales.