Module Four:
Visibility Marketing

At the start of phase two, you will learn about different strategies to get yourself and your online product visible. We will discuss the differences between marketing and public relations and how you can use both to attract new customers. We’ll also talk about the importance of networking in the online space.

Module Five:
Content Marketing

In module five, we will work together to outline a complete content strategy. You will learn to blog, vlog, or podcast in order to draw new leads into your audience and also identify which social media platforms will be effective for your offer and your audience. You’ll finish with a comprehensive content and social media strategy to use to build your online income stream.

Module Six:
Relationship Marketing

In this module, you will work toward turning cold leads in to warm, eager buyers with email marketing and community building. You will learn how to deepen the relationship you have with those who follow you online and to be seen as a trusted friend who can solve their problems.

When you finish Phase Two

YOU WILL DEVELOP A CUSTOM, STRENGTHS-BASED MARKETING PLAN THAT CONTINUALLY DRAWS NEW LEADS TO THE TOP OF YOUR FUNNEL AND STARTS THEM ON THE PATH TOWARD YOUR WAITLIST.

BONUS:

Cash Injection 3: As you begin to conduct collaborative events to build your audience, you’ll also have the option of learning how and when to pitch your offer, so you can presell more spots for your program starting in month four.

Cash Injection 4: Another great way to build your audience and to make money at the same time is to host a workshop. In phase two, we’ll discuss how you can bring in potential leads and sales from a one-off event.