2021, a new year! But will some of the shifts from 2020 rollover?

I’ve got the best seat in the house, not only as I scale my own online business, but as I walk alongside brand new Side Hustlers who are out there testing these trends so we can analyze together which ones are worth it and which ones you can press next on.

I’m sharing all of that with you in this latest episode of Empathy Rising, so you can quickly figure out which might work for your own online business.

In this episode, we’ll go through 2020, what happened, what we learned, and how we can apply that moving forward, so you can go forth and feel more confident in your own strategies for the upcoming year.

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Imagine, you envision something for yourself and you actually make it come true. How cool would that be?!

The trick to making your vision become a reality is through reverse-engineering. Map out the tasks and goals that need to be completed to hit that vision, and you’ll reduce the bumps and misses along the way!

Getting that goal-setting energy might be hard after the tough year of 2020, but I think if we do this together, we’ll make some pretty great things happen.

My latest Empathy Rising podcast episode covers all of this. Let’s get you out of that 2020 burnout and into a place of visioning
pecializes in maternal mental health, her business’s survival also showed her she was ready to mix things up.

Enter her Side Hustle.

How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough:

- How she got where she is
- Where she knows she wants to be
- Exactly how she can get there

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The pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process.

For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up.

Enter her Side Hustle.

How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough:

- How she got where she is
- Where she knows she wants to be
- Exactly how she can get there

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Marketing and sales often get lumped into one category

I bet you’re wondering how is it you’re supposed to build a business for the long term when you also need money like, yesterday.

Through two different sales approaches, you can make sure that you’re injecting cash into your business now, while also making sure you’re setting up the foundation for a sustainable practice. We’re talking short-term and long-term sales approaches and how to balance both.

👉 And you know those terms marketing and sales? Yeah, we’re going to get clear on those too.

So if you want to better understand how to balance the needs of your business, then give this episode a listen!

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Sometimes it can be hard to know how to find the best flow between all your Side Hustle ideas.

Which idea do I make my main offer?

Do I make this one a limited time thing?

How do I run all of these without burning myself out?

In this episode, I’m coaching Amy Van Slambrook, a licensed clinical mental health counselor, and together we walk through the best way for her to organize her offerings. By talking this through, she was able to leave with a clear idea of how to present her offers, how to keep clients coming in, and how to transition to where she wants for her business.

If you’re feeling like you have all these ideas but aren’t sure how to structure them, you know, to keep from drowning, then this episode is for you! Take a listen now

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Did you know that your side hustle doesn’t have to be business coaching?

That’s right, you don’t have to be in the business of helping others grow their own businesses in order to make income online. All you have to do is SOLVE A PROBLEM.

• Help parents manage the new normal with school

• Help people manage talks about racism

• Help youth sort through the difficulties of leaving for college/transitioning to college

We dive into even more examples in my latest episode so that you can get a holistic understanding of the type of Side Hustle that’s possible for you! Don’t restrict yourself to thinking that the only way to make money is to be a business coach. If there is a lifestyle problem out there, there are people looking for it to be solved, and you could be that person for them.

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If it’s not broke, don’t fix it. Or…

Side Hustle Support Group, my signature course, my bread and butter, ain’t broke.

Yet I knew I had to make some changes to it. I just KNEW that I had grown past what was in the program and I was no longer pushing myself to work harder, learn faster.

I was in the comfort zone, and while I could have easily stayed there, I decided to challenge myself.

Why? Because challenging myself would mean better results for my students.

How did I know now was the right time to make these changes? And how did I discover what changes were the right ones to make? I’ll take you through all that and more in this episode:

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9 times out of 10…

clinicians come to me wanting to shrink their caseload.

While a side hustle that brings in a little extra income to pay down student loans or put toward a mortgage is great, the truth is, most clinicians are teetering on the edge of burnout.

Like all the time…

We know, though we might not say it outright, that this burnout is directly tied to the fact that therapists are overworked and underpaid.

But we also know that the only ways to increase our income the within the therapy room are to raise our rates or take on more clients.

Neither of which are sustainable.

Moving to an online business and moving to 1:many blows this wide open.

An online income stream means more income, more impact, less stress and less burnout.

So in today’s episode, I’m going to dive into the easiest way to get out of one-on-one work, the easiest way to shrink your caseload, to take fewer direct hours and to find a way to have that hour go for many people at a time. And also for that hour to be much more lucrative for you. We’ll explore my favorite online income stream: Group Programs.

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As heavy as this year has been…

the last thing we need is the message to make something happen faster.

This doesn’t mean we have to put our side hustle on the back burner. We can still want, hope, and yearn for bigger businesses, different lifestyles, and more freedom.

But we need a way for the pursuit of our goals to fit our current lives and everything else we have going on.

So I think we need a reframe around building our side hustles.

Evolving beyond the therapy room isn’t about piling something else on. It’s about doing something new, exciting, and different rather than doing something more.

An online income is a way to free ourselves from our licenses and move past trading dollars for hours.

It’s not about adding more to your plate but bringing joy to our businesses.

An authentic, joy-filled side hustle takes time. And steady growth over time is more impactful than flash in the pan sales.

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