Making Conscious Decisions Around Your Side Hustle

Do you ever struggle with decision fatigue? I know I have!

Then last year, I read an article that changed everything. This article actually helped me form a three-step process that helps you make decisions that feel conscious, true, and authentic.

I use this process all the time, and I’m excited to share it with you. I know it’s really going to come in handy, especially when you’re making big side hustle decisions!

Learn more about this decision making process and how you can use it too in my latest podcast episode.

CLICK BELOW TO LISTEN!

Full Show Notes (Transcript)…

Hey, risers. Welcome to episode 104 of Empathy Rising. You guys, I am getting so excited for the summer slowdown series that is coming up soon. Mark your calendars for June 19th, July 17th, and August 21st, because those are the dates of our upcoming workshops. We're going to be doing three laser-focused workshops.

Like I said, one in June, one in July, and one in August. And these are going to help you take bite-sized action steps. And these action steps are going to provide you with huge momentum. Honestly, these action steps are around the three most common stuck points that I've identified in doing this work for three years now.

And I think by just knocking down these three barriers and having you guys work around these three elements, it's going to unlock everything else for you for your side hustle. So the idea behind these workshops is to make headway on these three key areas so that you can mindfully move forward and see big results.

I've designed this in a way that it's going to - they're going to be like dominoes falling down, you're going to attend the first workshop and it's going to be like: boom, huge insight - time to make momentum. The second workshops like: boom - oh my God, I figured this out. I've been stuck here forever.

Third workshop: boom - I now know how to make my first income from my side hustle. I'm just really excited about it and finally finalizing all the details in the next few weeks. But you're going to start hearing me talk about this because I know what it's like for you guys to have to clear a little spot on your calendar, especially if you are full or overfull.

I know so many of you are, and you're looking forward to the summer slow down a little bit that kind of creeps in, in our industry. I'm starting to talk about this early so that you guys have a chance to mark those dates off. And then just keep your eyes open. Tickets will go on sale on the 31st of May, which again gives you plenty of time to block off those dates on your calendar. Of course, there's always replays if you can't attend live or if something does come up, I'm always flexible. 

I've got kiddos so, stuff always happens. So if you need to hop off or come back or start and stop or whatever, there are always replays available for everything that I do. Cause I know that life happens, but you always get the biggest benefit if you can attend live. So that's why I'm starting to talk about this with plenty of time for you to mark those dates on your calendar.

Speaking of summer, I feel like my family is just chomping at the bit for summer. School ends at the time of the recording in four weeks. So I think by the time this goes out, we'll only have a week or two left of school. And I can really already feel the energy shifting. We tend to have slower days around here during the summer, my kids still go to daycare, but they don't go full time.

They're in full-time school right now. So from 7:30 to 2:30 in the evening, and Logan just goes to daycare the same hours that she's in school to make it easier. So I'm not like doing three different drop-offs and pickups throughout the day, that would just drive me insane.

But in the summer we tend to get up and hang around the house more. We don't have to be out of the door by seven or anything like that. So they usually show up to daycare about nine-ish. And then I pick them up still around two-ish cause I don't work any longer in the summer. They get the benefit of only having to go to daycare for a shorter time.

So I can tell that we're ready for some of those slower lazier days of summer around here. We also do have a few trips coming up. We'll of course be taking safety precautions, but Josh is fully vaccinated and I'll be fully vaccinated by then. So it's just making us feel a little bit safer to step out in ways that make sense for our family.

I have one cousin who I grew up with. I grew up with, yes, a very small family. Most of you are like "one cousin?". But he is getting married this year. Luckily they had their wedding planned for 2021, always. So they're not, they didn't have to scramble or move things around there.

Things have been pretty okay. I think they've had to make some minor changes, but nothing huge like changing the venue or changing the date or anything like that. So this has been a date on our calendar we've been looking forward to for a long time. And then last year threw us for a loop, but it looks like we're all going to be able to attend.

So it's going to be a wedding of course, but it's almost going to be a family reunion as well because it's been over a year since I've seen some of my family and over two years since I've seen other members of my family. So we're just really looking forward to this and this summer just has a totally different feeling than last year.

And it just feels a lot lighter, which is what I love for summertime anyway. So hopefully wherever you are in the world, things are starting to lighten up for you as well. If they're still pretty heavy, are still pretty locked down, pretty tight, just know that we're all with you and we're all extending our virtual support and our Empathy Rising community love.

Always reach out if you need anything, post in the Facebook group and then just let us know how we can support you. Or if anything's coming up side hustle related or life-related. And so this is really going to bring us to today's topic, making these decisions to travel, making these decisions to go back to life or to step out or anything like that.

I really think making conscious decisions is important. Now we're going to, of course, talk about conscious decisions in regards to our side hustles. But this process that we talk about in this episode can be applied to everything that you need to decide on in life. 

Is it time to go back to face-to-face therapy? Should I stay in online therapy? More business decisions. What is my side hustle going to look like? How can I start making decisions on adding another income stream and diversifying my revenue and all of those things. This decision process that we're going to talk about today can be used anytime a decision comes up in your life. 

Because what I'm seeing more and more, as the world gets noisier and busier, is that I think everybody struggles to make decisions. And that's what I want to really work through today is a three-part decision-making process that I've been using and doing some research in, and what I've really been implementing in my life when I come up against these decisions, and how we can start applying it to our side hustles. So I can't wait to dive in. 

I think decision fatigue, I think it's been on the rise for years and years. I was watching, what was I watching... Felicity. It was on Hulu. And I just decided to like, watch the whole series from the beginning to the end and binge it. And they're still using payphones. This was the late nineties. And I think it bridged into early 2000s, (if I'm correct on when the show aired) but they're still using payphones. I remember there was an episode where the whole drama of the episode was a message got erased from the answering machine. 

And man, it just made me think about the life that I grew up in. The lifestyle, the society, even that I grew up in, and then contrasting that to like what my kids are growing up in and how I'm trying to cultivate some of that slowness and some of that stillness for them intentionally. Like I'm almost having to fight against the grain to keep life a little bit simpler for them, but that makes me think of how, decision fatigue, I don't think is a new thing.

I think it's been on the rise as our lifestyles and our busyness has been on the rise. So this is even pre-pandemic that a lot of us are not the best with decisions. It makes me think of the jokes or the memes that are out there where you're trying to decide what to make for dinner or you're trying to choose which restaurant you want to go to for a date.

I don't know, you pick. I don't know, you pick. It's a joke and it's funny and it's humorous, but what's underneath that is legitimate decision fatigue. The last thing that we want to do at the end of the day is decide what we're going to feed ourselves. And then we start feeding ourselves crap.

And that's a whole nother can of worms that we're not going to really go in on this episode. But decision fatigue is a real thing. It's been around for a long time. Let's add that onto the fact that research shows that women are still carrying the majority of the mental load. I do think it's getting better. I do think it's getting better. 

I think the division of labor is getting better. I think roles in a family are getting more evenly distributed. However, research still shows that women carry the majority of the mental load and women also tend to be the decision-makers now. So there's a bit of a heteronormative example here. So I understand that different relationships have different dynamics and different makeups and things and different gender identities. All of that comes into play. 

However, what I do think would be interesting to study even in same-sex couples and even in non-gender-conforming or non-cis couples: is there still one partner who carries the majority of the mental load? Is there still one partner who makes the majority of the decisions? And I would venture to say that's probably true. So I think that whoever you are listening to this, I think it can, this concept of decision fatigue can still apply to you.

Now let's add one more layer to this and that is the pandemic, right? So we were all ready, decision fatigued before. And then we add in, division of labor and roles and all of those types of things that can exacerbate this decision fatigue for certain people. Then we add on the pandemic and most of us are just like, screw it, I'm not even making any decisions. I'm wearing the same clothes for three days in a row because I don't even want to decide what I want to wear. 

I think for some of us it's even gotten to that point where not only is it hard or exhausting to decide on things, we're just not even there. We're just totally avoiding it. Checked out completely. Bringing this back around to side hustles, as I've seen this come up with my students at various parts of the program at various parts of the process of building a secondary business. I think the first place I see this is what program they decide to start with.

"What if I start with a group program or what if I start with a membership site, or what if I start with a course or coaching or workshops or fill in the blank, the type doesn't actually matter, but it's what if I start with X and I end up hating it. What if I hate it and I don't want to do it anymore and it was the biggest mistake of my life? And I hated that I made this decision." right? 

There's another place this comes up. So not only type of program, but when we start marketing that program, what if I pick a quiz or a workbook or an audio series or any of those things for my opt-in and it doesn't perform, it doesn't work. It's not the right choice. What if I decide on visibility marketing and it drains too much energy, right? 

All of these are what-ifs. What if I decide, and it ultimately ends up being the wrong decision? No, there's this element of decision fatigue. That absolutely comes up because there are a lot of choices that need to be made, especially when you're starting something new and it can feel overwhelming.

It can feel like an overload, but underneath all of these, I sensed something else. And I think this is a little bit more difficult or worse or whatever adjective you want to fill in there, but it's deeper than lacking energy for a decision. And that's the fear of making one, right? So yes, we have this exhaustion.

Yes. We have lots of things that are coming into play here, but I think one thing that's underneath that, and it can be more detrimental or more impactful, is the fear of making the decision. I said it a couple of times. I don't want it to get, or I don't want to get it wrong. So it's easier for me to just not decide at all, which you know, comes about when we don't have decision-making processes.

And that's what I want to talk about today is the decision-making process that I've been using because we need to have systems or processes or patterns or standard operating procedures around decisions. That helps us make them that helps us cut through some of that fatigue, right? Okay, here's a choice I need to make, let me go through my process and it helps me make the choice easier.

However, that process also needs to be authentic to be values-based that way we can trust it enough and we can cut through the fear. So decision processes help us in two ways. They help us make decisions easier and they also help us make decisions that we can trust.

Cause I think what tends to happen when you're making a decision from an exhausted place or a forceful place is that's where I think the fear really starts to come in. Because you first experienced this fear of feeling locked in. I've made a choice and I'm stuck with it, and even if I hate it, I'm stuck here and there's no changing it, no fixing it.

So we feel locked in, boxed in, committed. And commitment isn't a bad thing, but commitment partnered with fear. That's where it's a bad thing. Commitment and loyalty are great. However, we don't want to feel like we're trapped by that commitment. So the fear of feeling locked in, I think that comes from when we make decisions out of exhaustion or when we make them out of, just brute force like here, I'm just going to do this a big decision. 

I think this then leads us to this idea that there's no room for failure, right? I'm trapped in this decision. I'm stuck. I'm locked in here now. It has to work. It has to work because I'm stuck and I can't change my mind. I made the decision. And I think ultimately the sad thing is that then we have no room for play and no room for experimentation.

Decisions start to feel paralyzing rather than progressive. They start to feel like decisions keep us in one place. They keep us locked down rather than decisions moving us forward on the path. I think another thing that comes up, and this isn't in my notes but it's just something that came into my head is we also, I think make decisions based on our predetermined path, on a path that keeps us going in the direction that we think is best and sometimes decisions need to be made from this authentic place or this values-based place because they might take us off our path a little bit. And well how scary is that? 

So sometimes a path is not a straight line. Sometimes the path is a zigzag. And so we can often get stuck when a decision comes up because we might intuitively know the choice we want to make, but that choice veers us off this course that we think we're supposed to be on. So I think when our decisions come from an exhausted place, when our decisions come from a forceful place, when they're not rooted in a decision-making system, that's what can tend to happen.

But if you lean into a decision-making process that feels supportive, that feels like it has your back, that feels like it has you held, I think you start to see. And really, no decision is permanent, right? You are not locked in. You can decide something today and you can change your mind tomorrow and it's your prerogative, right?

So you can absolutely test out decisions. You can see how they feel. You can experiment with decisions, right? Another thing that I think starts to come up when we're open to decisions. And when we trust the decisions that we're able to make is that we recognize failure as progressive, right?

Instead of these decisions and this fear of failure being paralyzing, we recognize that failure is data and "failure" - I don't even know if I believe in that word, so to speak I don't know if I believe that failure actually exists. What I believe is you know that there's not necessarily a desired result, but it's still a result, right? It's not like it failed and nothing happened. It's not like failure is the absence of anything.

It's not a void. There's the desired result, and then there's potentially an undesired result, but that is still data. That's still something that happened, something we can learn from and we can move on from. And so I think when we're trusting decisions and when we're from a safe place in our decisions, I think that shows us that failure isn't that paralyzing fearful thing. Failure is just the undesired result that we can then learn from.

So I guess what I really want us to think about is decisions that come from a good place, a grounded place, a safe place, a place that doesn't feel like it takes away. A lot of times decisions feel detractive like they're taking away. Oh, I have to make a choice. But decisions can be good things that move us on that path and that if we're open to it might take us off a path, but they are always moving us forward in one way or another.

Alright, so let's go into this process that I've been talking about and talk about three ways to make decisions around your side hustle and the three-step process that I use. So I read this article probably in the beginning of the pandemic when I was sitting around reading a lot (and doing a whole lot of nothing) about the data that's coming out that we actually have three centers in our body that function as brains. And I think mystics and spiritual people and people of different Eastern religions and things like that have known this forever. I don't think this is new knowledge per se, except for now we have this scientific backing and calling these three different locations "brains" which I think is what's new. 

These three areas are our gut, our heart, and our head. And knowing something in your gut or feeling something in your heart, or knowing something in your head, none of that's new to us, especially if you do somatic work, like we're very familiar with these different centers of our body, but I'm really intrigued by the idea that we have a "gut brain" and a "heart brain" and like a "head brain".

So this got me really thinking about how can I be using all of my brains? I don't want to just be using one brain if I have three. And so I started looking into how to use these, how to feed these, how to optimize these, how to take the best care of these different brains. And this led me to this conscious decision process, which is what we're going to get into today.

But a lot of this isn't really going to be new. It's just synthesized and made sense for me. And I wanted to share it with you. But when we make decisions from our gut - gut decisions are very fast. They're almost reactionary, right? A gut reaction. That's not a new term. We know that, but gut decisions tend to be very fast and they tend to be an almost instantaneous or reactionary knowing to something.

Now, if you talk to people who are in the more spiritual realm or in some of these more Eastern religions, they will often tell you that your gut reaction is typically your most accurate. It's typically the most accurate reaction that you have. It's when you have a hunch about something or when you know something in your gut, it's often the most true.

The crux of this is though, do we know how to listen to our guts? Like being intuitive. Your gut is often your intuition and it takes trust, immense trust to be able to listen to that gut and not analyze it and just operate solely from a gut decision. I think also if we are not totally in tune with our guts and totally in tune with our intuition, which I think is a lifelong practice and something we go in and out of.

I don't think it's like "you got that. we've got that locked down. Oh, I mastered that when I was 42 and I've never looked back". I don't think that's how that happens. I think we flow with our intuition. I think we go in and out of tune with our intuition. So sometimes if our barometer is off, so to speak. These gut reactions can feel impulsive, right? Because they come so fast, because they're gut reactions, they can feel impulsive, which automatically turns our other brains on. Our head typically goes straight into action. When we have a gut decision or a gut instinct, our heads often talk us out of it because these decisions come so fast.

We're really likely to question them because we're not tuned in as well as we could be. So gut decisions, therefore, tend to get overruled by our heads, especially if you are a cerebral person like me, or if you are really an over-analyzer. Here's where perfectionism comes in. Here's where imposter syndrome comes in and I'm going to argue that imposter syndrome actually comes from a different one of our brains.

And I'll get to that in a minute. But perfectionism I definitely think comes from our head brain. So now let's talk about this heart brain. This is the one that is really new to me. Like the gut brain made sense because a lot of my adrenal fatigue and my things that I've my health concerns that I've gone through over the past three to five years have been linked to my gut and making dietary changes and making helpful food choices of like whole foods and not garbage and things like that has actually made a big change. 

So the gut brain wasn't a big stretch for me. Like I get... I really have a personal relationship and a personal experience with changing what's in my gut, how I'm treating my gut and how that affects how I feel, and also, affects my outer world. So that one I bought into right away. This heart brain is really fascinating to me. 

And I'll admit, I don't know as much about it as I want to, but your heart takes in and receives emotional information, emotional synapses, just as your head brain does. And, the synopsis, the communications in our heart-brain are more emotional. Whereas those in our head brain are like more thought-based, right? We know this, right clinicians? We know that thoughts impact our feelings, impact our behaviors or whatever order your orientation helps you process that.

But I think we've known about these three different things. Our thoughts, we've known about our behaviors and we've known about our emotions. And so none of that is new, but the fact that there's like a synaptic processing center in the heart is really new and fascinating to me. So I just think that's really cool.

But what research has shown me is that our heart decisions tend to actually be our clearest decisions. When we make - when we use our heart brain to decide things - that's where clarity comes from. And the reason for this is because heart decisions tend to be more values-based. We're checking in with our emotions, our emotional tie, our emotional connection, how we feel about something. 

That's where the heart brain comes in. And when I was doing research for this episode, I was reading everything. And some of these more spiritual articles were talking about your divine wisdom, your divine power comes from your heart. And that's a little wooed, a little out there for me, but I did really embrace the fact that there's a different kind of knowing that comes from your heart and your chest.

It's a bit slower. It's not... it's slower than those gut reactions, those immediate knowings. It's more like a "how does this feel to me?". You guys can't see me, but as we're recording, I'm doing this motion where I'm starting with my hands at my chest and then they're going out. So it's like this embodiment is what word is coming to my mind. And that's what I think of. And when I feel, when I talk about my heart brain, is it's just a different energy. That's circling in my chest and it is much more values-based. It's much more emotion-based. So these decisions tend to be a bit slower.

The way that I describe this when it comes to like how I've experienced it and also with my students is you almost have a, like a zing that's the word I use, like a zing. It starts in my chest but almost radiates out when I know that I've made a right decision. Now, where this has shown up for me multiple times in my business is when I name things.

When I named the Empathy Rising podcast, when I named my very first program, Cathartic Marketing, when I named those, it was like, zoom that's it like, that's the noise I would give the feeling would be like zing, and it starts in my heart. So it's a very different knowing than what happens in my gut. And it's also a very different knowing than what happens in my head. 

So my head brain is obviously the one that I am the most familiar with because I am a very cerebral person. I'm a very linear thinker. I tend to have black and white thinking. I tend to need to see things as if "then if this happens, then this happens and this happens". So linear thinking, very systematic thoughts as well. So I live in my head brain, it's my safe place. 

But your decisions that come from your head brain are the slowest. Now they are often methodical choices when you're using your head brain. So this is like busting out a pros and cons list. This is like making a compare and contrast list. This might be like a checklist or some of those things where you're literally evaluating and running through different scenarios. Those are the decisions that come from your head. They take a long time to decide on. You're spending lots of mental energy, making these decisions.

Now just like the gut decisions sometimes aren't taken very seriously, and then we check those with our head, our head decisions can also be not taken very seriously because there's we're so in our head. I think they then get the potential to be rooted in doubt, rooted in scarcity, rooted in lack rooted in self-consciousness right where we're feeling low self-esteem.

Like those other things that we have within us can sometimes start to get in the way when we are too in our head. When we are making these slow methodical decisions. Because we're considering all the what-ifs and the pros and cons. Then we start to go down this negative rabbit hole of, but what if this, and what if this, and then they can start to get, have that kind of like worry tinge to them.

Here's where we then make some missteps where it starts to rely on external validation. I have this idea and I think it's really good. Like in my head, I think it's really good. And I've played around with it for a lot, but I just want somebody else to tell me if it's good. I want someone else to tell me if it's a good idea.

Now, external validation is essential. When we're starting a business, we need to know if there's a market. We need to know if there's people who will buy what we want to sell. But I think that comes later in the process. Once we are very clear and our head brands are not known for clarity.

When we start relying on external validation or external suggestions, it can sway our original thought and it can sway our original decision. We don't want this to be the first brain, our head that we involve in the decision making. Now I mentioned just a second ago that the gut brain decisions, those gut decisions tend to be reactions and we might not trust initial reactions. 

And then our head brains tend to be too slow and tend to leave room for doubt and leave room for external suggestions and to be swayed. So I think what's really fascinating is that the heart brain. In this research that I've been doing, the heart-brain is really the mitigator for both. The heart brain slows our gut down just a bit, but not so much like our head does, and our head brain or our heart brain also makes it that we get clarity on those head decisions. We bring our truth to the decision rather than rely on other people's truths for our decisions. 

So it just fascinates me that we have these three operational centers, and each one does something differently. And for years and eons (and we can get into this, like why this has happened) but I think our ancestors knew this. I think our ancestors very much knew this and used their full bodies to their full potentials. And here we are for however long of a time, only using really our head brains and glorifying our head brains and not really acknowledging that they're probably not even the best one that we have.

So I know this is getting really deep. I'm the queen of depth around here lately, but I just find this fascinating and I see it play out so many times with my students. So how can we make conscious decisions? 

Let's bring this full circle a little bit more. How can we make conscious decisions, and how can we do it about our side hustles? We know that we want the benefits, the ramifications. That's not the word I want to use... the benefits of having a side hustle. We know that we want additional revenue for the safety and the security of having diversified income, that's one thing. But also for the time freedom, the location, freedom, the lighter lifestyle, are two really big reasons. We know we want to diversify our income. We know we want a side hustle.

Sometimes making all these decisions that have to go into making that happen, to achieve those benefits, to reap those ramifications, those benefits, to be able to get to that point, there's things that have to happen between where we are and where we want to be. And making those decisions can be daunting and can be overwhelming. That's why I want to talk about this three-part process. So as I've talked about before, I think these decision centers, these brains, I think they really layer upon each other. 

So I would challenge you to break out a piece of paper. This is your homework for this episode, is the next time that you have to make a decision (or most likely you have a decision rolling around in your head brain right now that you still have to make or that you've been thinking about making) let's try this.

I want you to start with a hunch about it. A hunch, an intuitive, hit a gut reaction, whatever one of those terms resonates with you, hunches - what I'm feeling. So what is your hunch about it? What is your gut feeling about it? 

Now, don't take this straight to your head and analyze it which is what I would absolutely do and what I think a lot of people would do. This is how we end up needing external advice is because we take it to our head too soon. Instead of going straight to your head brain and getting in the analyze mode, take it to your heart brain next. And see how it aligns with your values and your feelings.

How do you feel about this gut reaction? How do you feel about this hunch? So on a piece of paper, divided into three sections or whatever, and then reflect on this gut reaction. What is my initial thought? What is my hunch here? What's my intuition thing here and explore that from the gut brain.

Almost like you're getting punched in the gut. That's what a hunch or it's that fast. It's that initial, like, almost a clenching feeling is how I experience it. Reflect on what comes up when you're thinking with your gut brain, with your hunch, then next, take it to your heart brain and reflect on how you feel about that hunch. 

How you feel about the hunch, but how you feel about if you followed that hunch. What if you did go with your gut reaction? How would that feel? Check in with your values. Does it feel in alignment? Does it feel in integrity or does it feel like it's out of alignment? What does your heart brain tell you about that? At this point, you'll be able to tell if the decision is right.

I really think that if it's the right decision at this point, I don't think you need your head to convince you if it's the right or wrong decision. I think your heart does that. Your heart gives you the clarity around it. Then all of the head decision work that feels like planning, that feels like brainstorming rather than actually trying to decide when you're going through.

Instead of going through pros and cons, maybe you're going through like logistics and plans or step one, step two. That's what our head brain is really good at. That's what our logistical, tactical mind is better at. But knowing if the decision is right, I think those knowings come from different places than our head. I think they come from that gut reaction. And I think that they come from the heart validation, the heart, our inner validation, rather than our external validations.

That's my challenge for you or my homework for you is to spend a little time getting quiet with yourself and see what the different brains inside your body, especially your gut and your heart have to say about your side hustle. Do you have just this hunch that you're meant to do a group program? Do you have this hunch that you should be going into coaching?

Do you have this hunch that you need to do a one-to-many program or something, right? What's this hunch telling you, do you need more creativity in your professional life? Do you need less clients in your caseload? What is that hunch? And then take it to your heart and see how you feel about it. And then take it to your head and start making plans about it. 

Alright, if you're the type of person who likes to know all of your options before you make a decision, I'd love to invite you to join me inside my course, Space Holder. So Space Holder highlights all of the potential online income streams that therapists can dive into ethically.

And it gives you a roadmap to create one. What I love about Space Holder is more lessons are being added all the time. So you can really start to evaluate this data and you can start to see which types of offers work best for you. When you join Space Holder, you get immediate access to the full curriculum. So you can start brainstorming, right? Do the gut work and the head work, and then bring your brainstorming work right away with the curriculum. 

And you also get monthly coaching calls with me. That's where we can make sure we check in with your gut check in with your heart. I can guide you through some of these decisions and make sure that they feel like they're in alignment for you and that they're the best ones for you. So you get to ask me questions, check-in with your progress and all of those other things along the way. And you can enroll anytime at marissalawton.com/space-holder. 

Alright, this has been a fun one. I hope you enjoyed this. I hope this concept is fascinating or at least interesting to you because it's blowing my mind. And I will talk with you guys next week - until then keep on rising. 

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