What to Focus on First When Developing Your Initial Offer
Therapists, don’t make this mistake in your online biz!
You’re launching or working your side hustle, and you’ve worked out all the fine details.
The mistake you may have made: charging on a per-hour basis, like you would in your therapy practice.
If you're calculating the price of your offer based on the time it took you to create it or the time you spend directly with your clients, you’re doing it all wrong!
I want to see you thrive financially the way you should in your online practice, and trust me when I say this isn’t the way.
Find out how you SHOULD be structuring your pricing (it’s not complicated, I promise!) in the latest podcast episode.
CLICK BELOW TO LISTEN!
Show Notes:
Hey, risers. Welcome to episode 173 of Empathy Rising. I'm finally finishing my batch week. It's been a difficult transition. I mentioned this in the last episode, but I took so much time off, and then coming back was a little harder than I thought, but I'm getting there. We are gonna be really actionable today.
I know I've been in reflection mode for the last few episodes. Last week I got a little better in that action area, but this one I really want to be very tasky and very tangible. So if you are driving or doing something where you are otherwise preoccupied, totally cool, but you might want to give this one a re-listen with a pen and paper.
If you're in a place where you can take notes, or use the app on your phone to take notes, that could be good because this one is going to be, like I said, very actionable and you might want to start doing some things based on what you hear today. So where we're gonna go today is walking through the first things you need to do to get your side hustle up and running.
So what are those first few steps? I get these questions a lot. In my Facebook group I ask: What's your stuck point? And people always respond or often respond with: Getting started— What do I do first? So that's really what we're gonna dive into. If you haven't guessed yet, if you're brand new to me, you might not know this, but if you've been following along with me for a while, this is not gonna come as a surprise, but my theoretical orientation is very much about doing the inner work.
First, when I was practicing clinically, I was really into Gestalt stuff, Jungian stuff was interesting for me. And now IFS has gotten a lot more popular, and parts work, and that kind of stuff is always fascinating for me. In fact, Rooted, my side hustle, which you guys have heard me talk about before is based on archetypes, not necessarily Jungian ones, my concept of archetypes.
But it definitely goes into that kind of realm, that kind of world. So no surprise here. But there does come a point where we have to get out there and we have to start doing things. I have many episodes of this show, if you wanna scroll back to previous ones, about starting before you're ready.
The way that I quantify this—because sometimes it's okay, start before I'm ready. What does that mean? So I really like to slap a number on this and get it a little bit quantified. And what I say is 80%. When things are about 80% figured out, it's go time. You have to start because there is so much feedback that comes from the doing part. There's so much data and so many metrics and so much analysis that actually comes in once you start.
Can we do market research ahead of time? Can we do a lot of that data gathering ahead of time? Sure. But it's not the same as the real-time feedback, and you just... you have to get out there and you have to start getting it.
And that's what I say the 80% figured out, that's when it's time to. There are things that I do recommend reflecting on first, right? That inner work before the outer work, and the three that I really suggest figuring out before you start taking action is what's the amount of money that you wanna make, okay, this is really going to inform a lot of things. It's gonna inform the type of offer that you create. It's also gonna inform your price point because we don't price per hour in online income. So we don't take, say, oh, it took me six hours to create this course. Therefore it costs me $500 or whatever, $600.
That's not how it works. We reverse engineer the price point based on the amount of money that you wanna make and the amount of touch that you want to have in your program. So we have to understand that level of money. And then I just transitioned into that second one that we need to know. We need to know how much touch you want in your offer.
If you tell me "I wanna make a hundred thousand dollars in the next six months with a $50 ebook", we're gonna have to have a discussion. We're gonna have to have a come-to-Jesus moment or whatever. We're gonna have to come to terms with that's either take you a million hours a week or a lot of money invested in that you're gonna hope you're gonna recoup.
But if you tell me "I wanna make a hundred thousand dollars in the next six months selling a $10,000 group program", I'll tell you that's much more feasible, right? All of this comes into play. The amount of money you wanna make, the type of offer you're offering, and the amount of touch.
The last piece that comes in is marketing. Because if you have a timeframe, like six months, we're gonna have to recommend certain marketing strategies, right? SEO is not an option at that point because SEO can take you six months just to start ranking. Hopefully, if you hire my friend, Jessica, or some other people who are experts in SEO, it can be faster than that.
But SEO and search and Pinterest and some more passive marketing tactics are not going to match a six-month timeframe. Okay? So amount of money you wanna make, amount of touch you want to offer, and type of marketing you're interested in. These are what you need to be clear on.
When you're clear on these three things, it's time to start taking action. The reason for this is there is no such thing as 100%. There just isn't, right? If you wait until you're a hundred percent ready, you're never going to actually hit the green light. You're never gonna actually push the button. You're never gonna put the pedal down.
I'm trying to think of analogies here, right? Because there's always gonna be, oh, wait, there's that one more thing, or let me go back and tweak this, or is that just how I want it? Some of that is perfectionism, people-pleasing, trauma responses, anxiety, all of that. But some of it's just, we're doing something new and we can get intimidated by that.
And we can get to the point where we really, we wanna put our best foot forward and we wanna make sure what we're putting out is good. So if we wait till a hundred percent, it's just not gonna happen. What I see when my students get caught up in needing to be a hundred percent ready is a couple of things.
The first is that they stall. Because like it or not, we need input. We need input to keep going. As much as we wanna be intrinsically motivated and we wanna not care about what other people think and say, it just doesn't work that way. So that validation from others, even if it's just an "oh my God, that idea's great. You should totally do that".
It's oh, cool. Okay. Let me keep going. And then we start to get other positive reinforcement, like money, or people following along, or people getting on our email list. And it's those other reinforcers that keep us going. If we don't start to get that input, we will stall out.
It just will be like, oh, why was I doing this again? I got busy or my practice exploded or two of my clients were in crisis in one week or whatever. And then we stall out and we lose track of why we wanted to do this in the first place. We lose track of the fact that we were planning to shrink our caseload, not take more clients.
We were planning to be more mobile and move around and be more creative, be more autonomous, whatever those "whys" are. If we don't start getting and receiving input and receiving validation then and reinforcement, then we will stall out. The other thing that I see is more related to that perfectionism stuff, but we get too much in our head, we psych ourselves out.
We have imposter syndrome come up and sometimes if we have imposter syndrome come up and then we take action. We can push through it. But if we have imposter syndrome come up and we're not yet taking action, it can really fester, it can really just start to get to us.
And then again, we don't stall out, but we just stop because of fear. And so we don't wanna do that. And then the last thing that I see can happen when we wait too long to get started is getting caught up in competition or comparison. I've seen this happen with my students before, where they will start doing market research from the competitor.
We call this competitor analysis and then they're like, oh, someone has a program just like mine. So I'm not gonna do mine anymore. Or mine's not gonna be as good as theirs, or they've been doing this so much longer or whatever. So if you wait too long to take action, this comparisonitis can creep in.
And then we start judging ourselves. So we don't want to stall out. We certainly don't wanna get psyched out, and we certainly don't wanna be judging ourselves. So this is why I recommend imperfect action. When you jump in with imperfect action, you're going to create momentum for yourself.
Oh, that part's done. Cool. Check it off the list. And it starts to become like a snowball effect where the things that we're daunting at first become manageable and then they become easy. So we need to create that momentum for ourselves. The other thing that gives us the momentum is that reinforcement like I was talking about. People saying "what a great idea", people responding to our emails saying "this really helped me today".
Or then we get the reinforcement of people paying us money. And that gives us momentum. The other thing that I've touched on a little bit already, but besides the reinforcement, we get to get the data. And for me, I geek out on data. Yes. I want revenue in my business. Yes. I want money, but data can lead us to money, right?
Because if we have a launch that doesn't go as well as we hoped or not as many people bought, or you know what we might not have got money from that, but we got information from that. And data can be just as valuable in these beginning stages where we're still ironing out the kinks and we're still figuring stuff out.
So when you jump in with imperfect action, you get to gather data along the way. You also get to practice refinement. I feel like the antidote to perfectionism is allowing yourself to—and allowing your program to be—in a state of refinement. Every round that side hustle finishes—we'll finish up….. November 4th is our final day of classes, and November 9th is our graduation. And then we start again in the end of January.
Between November and January, I am tweaking. I'm making changes. I'm taking the feedback from students and saying, what worked, what didn't work. Every year, the program gets better. And every year I feel like I get better. I know my material that much better. I get to use stronger analogies or stronger visuals. I make better graphics, all of these things. I make new trainings and I put them in.
So I've been running Side Hustle, what four years now, five years now, we're finishing up round six and there's no way—there's no way that I would've been able to produce a program like round six, or what is going to be round seven coming up, the first time out. There's no way. I wasn't ready to facilitate that. I hadn't continued my learning and continued my facilitation, like my growth, as a leader. And also just my knowledge of the industry and the student feedback is invaluable.
So we have to let ourselves be okay with being in a state of refinement. You get to just deliver a better product, time and time again, and you get to charge more for the product because it's better and you're better. And so the other thing that you get to do is you get to involve your audience.
Not only the students that have an integral part of the program, but also you can poll people like, what are you looking for? What do you need? What are you wanting? And you can incorporate that into your program as well. So imperfect action is really this antidote to perfectionism.
It's the antidote to comparisonitis and it's the antidote to stalling out. It's the key. That's going to get you where you wanna go. Keep you in tune and in line with that—why you wanted to do this in the first place.
Alright, so what's the first step? The first step is to figure out what it is you wanna sell. It's that simple. We don't start with building the audience. We don't start with marketing. We don't start with posting on Instagram, and we don't start with dancing on TikTok. All those things are lovely, but that's not it. Where we start is coming up with what you wanna sell.
I did a training a while ago. Some of you might have been there, but I was using this "what do we attract flies with" analogy, and there's two things that can attract flies, right? Well, there's a lot of things, but in this training, I was saying there's two things that can attract flies. One of them is honey, and one of them is garbage, we don't want to attract a bunch of flies with garbage.
Think back to a couple of weeks ago when we were talking about what we sell. If we're selling garbage, or if we're attracting flies with garbage, we're probably not gonna sell anything in the first place, and what we do, our customers aren't gonna be happy with.
So let's make our honey, okay? Let's build a honey pot that is enticing to the people that we wanna work with, who wanna solve the problem that we wanna help them with. And so when we have that honey pot and we're attracting the right customers, sales become easy. Building trust becomes easy. These things we've been talking about for the last couple of weeks, they become no-brainers.
There are five elements to your offer. When you know these five things, you are then ready to start building your audience. You are then ready to start marketing on Instagram, and you're then ready to start dancing on TikTok, or whatever it is that feels fun for you. But we have to know what it is we're drawing an audience to. We have to know what it is we're building a funnel for. We have to know what it is we are going to sell.
So this is where I want you to break out your pen and paper or your notes app on your phone, or if you need to listen to this on the treadmill or while you're driving, then come back to this timestamp. So go ahead and look at the time, and then you can come back to right here, 'cause I do want you guys to be thinking about this. Write this down, start brainstorming here, because this is the first.
So the five elements of your offer are your program type, your person, your problem, your promise, and your price. Your program type can range from the lowest of low touch— zero touch—to the highest of high touch, which would be one-on-one coaching. Zero-touch as in something like an info product or an ebook, and obviously one-on-one coaching is very similar to building a therapy practice.
You would build a coaching practice. So you have a therapy caseload and you would have a coaching caseload. People are often like why would I do that? Why would I build a one-on-one coaching business? I'm not the biggest fan of doing that. Honestly, I wanna get you guys to one-to-many as soon as possible, but there are some pros to building one-to-one coaching.
A) you're already familiar with one-to-one. So the work becomes not so difficult. It's actually so much lighter. Coaching is so much lighter than therapy. Once I help my students understand this difference, they're like, oh yeah, let me do more of that. And also another thing that I find, and my students find, is they're actually doing a lot of coaching in their therapy work already, but once they move into the coaching practice, they just feel so much more permission.
They get to be a little bit more themselves. They get to help clients in a way that they don't feel like they're like breaking the rules or doing something wrong because they're not doing therapy. The other thing that one-on-one coaching can help you do if you're not yet ready to jump to a program is you can work one-on-one and get paid for that.
And then when you start to see similarities in your coaching clients, that might inform what you want your programs to be. But when you're selling coaching, you're still selling a package. You're not selling session by session, 'cause then you're basically just building a therapy practice. I want you selling coaching packages that you can charge much more for and people pay for in full.
So you don't have to worry about no-shows or cancellations or any of that stuff. They don't show up, they don't show up. You still get paid. You don't have to try and recoup that cost. You've already been paid ahead of time. So program types in the middle include things like courses, membership sites, and group programs.
All of these are going to be one-to-many. The thing that is different between them is the amount of money you can charge for them and level of touch that are included. Membership sites are typically... like, it's interesting because they are lowest priced by dollar amount. But what membership sites do is they give you recurring revenue over time, right?
So people aren't just paying you once. They're paying you monthly in perpetuity, typically between a year and three years. So over time, you make lots of money. Courses are medium priced. It depends on what your inclusions are, and if there is any touchpoint with you. A self-study course, like ballpark it, like just general pricing, call it $500.
You start to add in touch points or things like Facebook groups or whatever. Courses can then go up to 2,000, 2,500. That's usually the max that we see around courses. I'm sure there's some out there that are priced more, but I'd say if you start to have touch points, you can jump that up to 1,000, 1500.
Group programs, on the other hand, start in the... you're around 2,500-ish. Maybe let's call it 1500, depending on how short your group program is, but they start above a thousand dollars and can go upwards and upwards from there. There's other one-on-one—or, sorry, one-to-many offerings that are a little out of the box like masterminds or workshops, and those are going to be a little bit different and you don't necessarily always start by selling those.
I think you can start by selling a workshop for sure, but a mastermind is not usually your first offer because there needs to be a lot of trust within the audience. If they're buying a mastermind, they certainly need to see you as a master, and we don't always connote that with a brand new audience with a brand new offer.
Those are definitely options for sure, but they're not usually first options. So again, program type can range in all types of level of touch and all types of price point. Once you know the way that you want to work, what program type you want to deliver, we start thinking about the person.
The person is one-half of your niche. A lot of people think ideal customer is niche, but it's not, okay? The person is your ideal customer avatar. So it's who do you want to work with? What kind of spending potential do they have and what are their core values? Okay, let me go into those a little bit deeper.
Who do you want to work with? I recommend getting really specific here, but I'm going to kind of a little contradict myself in just a moment when I explain the other half of a niche. But for right now, let's think about a specific person. So when you're doing your ideal customer avatar, you wanna think about not just moms, but moms with how many kids? How old are the kids? What are the issues that they're dealing with those kids? What are the psycho or the demographics?
So age, sex, location gender identity things like that are going to be the demographics, and then we start thinking about psychographics. What's their emotional experience as a mom of three kids under three? That's a shitty emotional experience. So this becomes our person. The two things that once you've done the demographics and the psychographics, I want you to focus and hone in on two other things.
There's spending potential. Hey, is this a working mom? Is this mom partnered and there's two incomes in the household? Is this a stay-at-home mom and so there's a single income? If there's a single income, what is that income? Is she a teacher's partner or is she a neurosurgeon's partner? Because those are gonna be two different income levels and this is important.
It's not only important because it needs to match the type of program that you're selling. If you're selling a $10,000 one-on-one coaching program, and she's a single mom married to a teacher then or partnered with a teacher, then a $10,000 group program might not be the best fit. So we need to understand spending.
We then want to look at core values because just because they have the money doesn't necessarily mean that's what they're gonna spend the money on. A good example of this is the difference between gen X and millennial, or even boomer and millennial. Millennials buy experiences much more than the two generations before them, whereas boomers certainly want something tangible that they can show for their money.
Millennials are much more likely to purchase an experience, to purchase something that's intangible, but they could say, oh my God, I had the best time. So what are their core values? Because when we know their core values and their spending potential, we then know how to position to them. We know how to sell to them.
So we've covered program type and we've covered person. Now, the second half of your niche becomes the problem that you are solving for them. When you put your person and your problem together, you have a niche. Your niche can be a pinpoint niche where the person and the problem are both very specific.
You can also have a person-dominant niche where your person is very specific and you solve a broader problem for them. For example, a mom with three kids under three who is staying at home and her partner is a CEO in a tech company. So they have spending potential, or higher spending potential, who is really into sustainability and zero waste living and green stuff, and we're just helping her with parenting.
So that would be a very, that would be a person-centric niche, person-focused. And then the problem is broad. We can flip this and talk about a problem-focused niche where the problem you're solving is very specific. Getting babies to sleep through the night in a gentle way.
No crying it out. Okay, so she's got three under three, sleeping through the night is extremely important to her, you're not so focused on the type of mom. Like, any mom who has a baby is probably gonna be focused on or concerned with sleeping through the night. So the problem is very specific, but the mom can be more general.
What is a pinpoint niche? Going back to that mom, we know her spending potential. We know she really values green things, sustainable living, natural stuff. She's crunchy, right? So we're gonna say helping this specific pinpoint mom with getting babies to sleep through the night.
So a problem in the most natural way possible. Boom. We've got a pinpoint niche. Pinpoint niches are the easiest to get traction in. It's like you're not only a big fish in a small pond. Your pond is very tiny, and you're a very big fish. But the drawback to that is over time, you can feel boxed in.
So there's nothing wrong with having person-centric and your problem being a little broader, or vice versa having problem-centric and your person being a little broader—they just sometimes can take a little bit more time to get traction. Okay. We know that the person is who we wanna work with.
What kind of spending potential do they have and what are their core values? So when we start looking at how we define the problem, there are a couple things that we wanna look at. The first is: What is your work in the world? Like your capital W work. And I know this is big. Like, we're getting into purpose, we're getting into Dharma, right?
I would love you to just ask yourself that question and write the first thing that comes to your mind. Let your gut tell you. Don't think about it too much with your head brain, let your heart brain and your gut brain get involved, and what is your work in the world? What's your capital W work?
You can also ask this question: How do you wanna make a difference? You're certainly making a difference in your therapy practice. 100%. How do you wanna make a difference on a bigger scale? Like beyond the—hopefully not 30—but beyond the 20 people you're seeing in your caseload each week? Like, how do you wanna make a difference?
Okay, another angle for this. If we've worked on our person and we've got them figured out, what does the person that you're most passionate about helping—what do they need help with? Sometimes it's easier to access the person. Like, we know that right away, and sometimes it's easier to access the problem when we know that right away.
So whichever doorway feels easier for you to walk through. That's cool, right? It doesn't have to be... You don't have to have, 'em both nailed down right away, but both are necessary. Both have to be defined. How tightly you define them is up to you. We've talked about pinpointing or focusing on one or the other, but both need some definition.
So start with the one that's easiest for you. Flesh that one out, decide how tight you want it to be, how narrow you want it to be, then move on to the next one and decide how tight and narrow you want that to be. So we've got program type. We've got person we've got problem. When you have both of those, you've figured out your niche and now we need to move on to price.
You heard me talk a little bit about the price point of one on one coaching and how we build that in packages. When we start selling courses and programs and membership sites and stuff, we're moving more into product territory or program territory. So it has a definitive price.
One-on-one, we also wanna package that up. So it has a definitive price and then eBooks or info products. Those are obviously the most product-based, so it's really easy to say this is $50 one time, or whatever. But when we move into price, the first thing we are not doing—I have a lot of don'ts for price—do not charge based on time, right? Your therapy practices charge dollar for hour.
One of the biggest reasons we're thinking about online income is cause we are not trading dollars for hours here. So don't base it on, oh, it took me five hours to build this course, so therefore my hourly therapy rate is a hundred dollars. So my course is $500. Nope. It doesn't work that way. So get away from the time for money concept.
The next thing that I don't want you to do right off the bat is I don't want you to use comparison. Are there industry standards? Are there going market rates? Yes, but I don't want that to be your first line to define your price.
What I'd rather have you do is figure out your price. I'm gonna share an equation with you in just a moment. I want you to figure out your price, and then I want you to take that to the market and say, how does this compare? And if you are under market value, I don't want you to say, oh good, I'm under everybody. Yay, I'm gonna sell more... because that's not true.
First of all, when people see programs that are under value. We can think of... the best way to think about this is houses, right? If the going market rate for a house in your area is 300,000 and all of a sudden a house comes on and it's listed at 220,000, what do we immediately think?
Oh, what's wrong with it? How much work does it need? Why is it so cheap? Why is it so low price? There's gotta be something wrong, right? So it's not a good thing to be way under market value. I don't want you to be the Walmart of your niche. No rollbacks here. No 88 cents on the dollar here. So you're gonna use this equation and you're going to figure out your price point, then you're gonna take it to the market.
And if you're under market value, I want you to sometimes double your price. And if that's what, double? Okay, maybe not double right away, but I want you to definitely move up to the market value. If you're, like, way over market value, we'll take a look at that, right? Because your advanced degree and your expertise in these things—we've talked about the last couple of episodes—it might mean you need to be way over market value. Everybody else in your niche might be undervalued.
But we also wanna make sales. So when you're over market value, it's a little more delicate. We made adjust down. We may not, but if you're under market value, we are absolutely adjusting.
So how do we figure out your price point? This is where I mentioned earlier in the episode, we need to know how much money you wanna make. Because we're doing this as a side hustle, we're doing this in addition to a full-time therapy practice. In addition to being, mothers, daughters, sisters, wives, girlfriends, husbands, boyfriends, whatever. Fill in whatever your obligations are and obligations that you are fulfilling. And other obligations like fricking mowing the lawn that are not fulfilling, but still have to be done.
So you're taking this on. For many reasons you're taking this on because you want a lighter lifestyle. You want more autonomy, you want more creativity, you want something new. You're burnt out and sick of therapy, right? Whatever that is, you're taking on something... I'll say extra. I'll be honest about that. You're taking on something extra right now. So it damn well needs to make the money you want it to make.
So I want you to fill in the number and be bold with this number. If it's $200,000, it's $200,000, right? If it's a million, it's a million, if it's 50K for you, it's 50K for you, whatever. That's awesome. But I want you to know what your number is. And then I want you to think about the number of people that you wanna help, think back to your person, and what's their spending potential.
Maybe the person that you're passionate about has lower spending potential and accessibility is really important to you. So it means you're probably gonna have to help a lot more people, so it's gonna probably have to be a scalable offer. So amount you want to earn divided by the number of people you want to help is your price point.
I wanna earn a hundred grand. I wanna help 10 people because I want this to still... I still wanna have free time. Then your price point's 10K. And that's great. I'm like, yeah, it is! 10K! But you might see that number, and again, you might gulp, right? So you can always adjust this, but what I want you to adjust first is the number of people you help.
I don't want you to mess with your desired income first thing. That's what we're tempted to do, right? Oh, that's too high. So I'll just make less money. No. Let's figure out how we can serve more people. Let's bring more people into the equation before we lower your desired income.
I know that's a backward way of thinking about it—or I don't like the word backward 'cause that makes it seem like it's less than it's an interesting, a different way of thinking about it, but hell, like I said, if you're taking on something extra, it needs to serve you. It needs to serve you your creative urge. It needs to serve your novelty urge and it needs to serve your monetary urge and your monetary desire.
So let's recap just a little bit. The first step to building your side hustle: What you need to focus on first is fleshing out your offer. You need to know what it is you're selling so that you can bring the appropriate audience to it. Who has the spending potential? Whose values are aligned? Who's gonna feel like a no-brainer to purchase, right? And so we need to build our offer first.
Your offer consists of five elements. Program type. These range all the way from a zero-touch ebook to the highest-touch, one-on-one coaching, but you need to package it up. You need to sell it as a product. And the question that you need to ask yourself is what is my desired income from this program, and what's my desired level of touch? Because those are gonna tell you what type of program it is that you're gonna tell you what kind of program it is that you're going to run.
Then we move into your niche, which is defined by the person who is going to buy this and the problem you're solving for that person. When you're thinking about your person it's: Who do you want to work with? A lot of times we've gotten close to the, in our therapy practice, but sometimes we're like, oh, if I could change my person for my online business, it would be this right.
You get to redefine your ideal customer again. Who do you wanna work with? Once you know that, we need to identify two kind of subcategories. We need to know what their spending potential is, and we need to know what their core values are. The second half of the niche is made up of the problem you wanna solve.
So what is this person that you've thought of? What did they need help with, but also how does your purpose come into this? What's your work in the world and how do you wanna make a difference?
And then we move into the final part, which is price point. Again, this is to serve you. So we need to think about what income you want to make and start there. We're not comparing to others. We're not trying to be the bargain bin or the Walmart. So it's the amount of money that you want to earn divided by the number of people that you want to help.
And that's your price point, and yes, you can adjust accordingly. But that's how I want you to start out: By defining your price, program person, problem, promise, and price. Now, once you've mapped out this offer using the process above you're ready to build your funnel. You're ready to start marketing and you're ready to build your waitlist of future buyers, right?
Because we now know what they are waiting for. They are waiting for this offer. Okay, if you want some guidance on this, these five P's plus the practical stuff are what I teach in Side Hustle—or no, not Side Hustle. Sorry, are what I teach in Space Holder. So you can go and grab that course over at marissalawton.com/spaceholder.
But if you're not quite ready for this, if you still need to reflect on how much money you wanna make and the type of marketing you wanna do, the level of touch you want, if you're still questioning those things, the reflection that happens before the action, then you're gonna wanna take my free masterclass.
It walks you through these reflection questions. So then you are ready to start working on your five P's. So you can go ahead and register for that masterclass. And the good thing is it gives you a discount code for Space Holder.
So if you need a little bit of work before Space Holder, take the masterclass and then it'll give you a discount and you'll get a hundred bucks off of Space Holder that way. And the way you register for that for free is marissalawton.com/master. Alright, I will see you guys or talk with you guys next week. Until then, keep on rising.
