The Ultimate Guide to Email Marketing Part 3: What to Send Subscribers
Email marketing can feel…
quite strange for a lot of therapists.
For so long, we’ve focused on building really strong one-way relationships. We’ve kept ourselves hidden in the background.
And while this is effective and ethical in therapy, when it comes to building an online business, the strongest income streams are the result of your audience knowing YOU. When they get a glimpse into who you are - your strengths and your vulnerabilities - your email subscribers become much more loyal and are much more likely to buy.
Email marketing is about building a two-way relationship.
Disclosing personal stories, showing what’s going on behind your scenes, and updating your wins and losses are all effective and totally ok ways to interact with your audience.
So in the final part of our Ultimate Guide to Email Marketing, I’m breaking down each type of email you can send your subscribers to not only build this relationship but pave the way for sales.
