Should Every Blog be a Marketing Asset?
Doing the same thing over and over…
can start to get really freaking boring.
And when you’re writing a different version of the same 2000 words on a weekly basis, bllogging can start to feel like a chore rather than an enjoyable way to market your private practice.
Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.
But does every single, solitary blog post you write have to be a marketing asset?
On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.