How to Have Patience With Your Goals
Did you know, when you cultivate an attitude of patience, you cultivate an attitude of clarity for you and for the customer?
You're cultivating the ability to:
🖤 Know what to do and when to do it
🖤 How it's going to help you
🖤 How it moves you forward
🖤 How it makes a difference and leads to impact and income for your consumer
AND you’re adding clarity on the consumer side so they can be all, heck yes this is exactly what I need right now! So how exactly can you get there? By learning “How to Have Patience With Your Goals” in my latest Empathy Rising episode. Let me walk you through WHY I’m choosing patience in 2021, and how it can help you achieve greater strides in your side hustle
CLICK BELOW TO LISTEN!
Full Show Notes (Transcript)…
Hey, risers. Welcome to Empathy Rising. I can honestly say what I'm sharing here, what I'm teaching my students and what I'm selling as strategies. Are things that work because I am literally using them right now in my business. I'm literally revamping what I'm doing based on my programs and my products. So it's pretty cool to not only see the results for. People that I'm teaching outside of myself, but also to see the results for myself. And what I am really embracing right now is this idea of being patient. And I think patience goes hand in hand with trust, being patient with my goals, being patient with myself, and trusting that I will get there. I will get there in the time that I am supposed to get there, when and how I am supposed to get there.
I don't believe it's an if I really do believe it's a when and this patience, this lull is something that is giving me a. The space to believe in the when. I feel like when I am pushing too hard and coming from frantic energy or more of a frantic place, that's when it feels like an if. That's when it feels, oh, I'm, I'm, I've gotta do this.
I gotta do this because if I don't do this, it won't happen. If, whereas this patience place, whereas this, um, sitting back. Almost observing place is more of a place of knowing. It's more of a place of, okay, when we get there, when we, when it comes together, when it happens, and it just, It's a much, uh, easier, a much less stressful place to be.
And I'm fighting my natural tendencies again as that Enneagram three to, to not be out there and not be striving and achieving. So it's not easy to always stay in this place, but I'm actually embracing and enjoying this place I think. All of us know that our society kind of thrives on instant gratification.
We've got the series in our phones and the Alexas in our houses and all of that stuff makes it a lot easier to get things done. It makes it a lot easier to be busy. There's no barriers to things happening because we've removed those barriers through technology, and I'm not anti-technology, but I'm also anti busy-ness. Uh, we've all, I've always been about the slow business movement here, the slow marketing movement, the organic and authentic business growth around here, and what I'm finding is that principle is blending into my lifestyle as well. More of a slower living movement, more of a slower being movement. Like I just wanna be life in the slow lane when I've spent so much of my life in that fast achieving lane. And so, again, I'm reiterating what I said last week of I don't know how long I'll be here. I don't know if I'll get a sudden zest or a sudden burst of energy, but I'm really embracing where I am at now because I've seen firsthand my experience and I've also seen from other people.
What happens when this instant gratification seeps into our businesses or seeps into our side hustles. There are a lot of people, a lot of business coaches out there teaching to go to passive income. Right away to take a program evergreen immediately, like fast growth. Why are you wasting your time on slow growth?
And I just really don't believe it's a waste of time. I don't believe it's a waste of time. The idea of slowing down to speed up feels counterintuitive. It feels like an oxymoron, but I think it really does make a difference.
I'm gonna bring Hailey. When she's building out my funnels and when she's building out these automations, these passive income strategies, we sit down and we have an interview at the beginning of every process.
Whenever I'm setting up a new funnel or setting up a new thing, she interviews me. And she asks me questions about things like my ideal customer, about why they need this offer, about why, how it's helpful, and what it does. So, And I can readily and easily answer those questions. I'm not grasping for straws.
I'm not saying I think it's like this, but I don't have the data or the experience to back that up. I firmly know how I help you. I firmly know what you guys who are listening to this podcast need. And so those interviews are easy. And Hailey's even said, these are some of the easiest interviews I've done.
You really know your customer. You really know your brand and how you help. And so some of the slower organic work that I've put in over time has made so, Passive income easier, has made scaling easier. So slowing down I really do believe helps you speed up. When it becomes time to do, and everybody's time to do so is different, right?
When you have a proven offer, when you're moving out of building phase and into growth phase, and you have a proven offer that people want and it has proven results, you can move into scaling as fast as you want. For some people that could be six months. For some people like me, it could be three years.
When you move, when you make the decision to put the gas on, when you make the decision to speed up, that depends on you, and that's unique to every individual. But slowing down in the beginning makes the speeding up process so much easier, and I think it actually makes it better. I think it leads to better results.
Better conversion rates, better sales people having more results with your programs. Not feeling buyer's remorse because they bought something that doesn't work. Because I think when you fly through building your side hustle, a couple of things happen. You as the provider, you as the program, like deliverer the the provider.
You feel frazzled. You feel overwhelmed. You feel not sure what to do or what order to do it, or if what you're actually doing is even moving you forward. Now, from your consumer standpoint, they're just as confused. They're just as confused as what you do, how you help them. If your program is the right one for them to buy at this time, flying through this, it just muddles things.
It just makes things messy and unclear for you as the provider and unclear for your customer as the consumer or the buyer. So when you cultivate this attitude of patience, you cultivate an attitude of clarity for you and clarity for the customer. You're cultivating the ability to know what to do, when to do it, how to do it, how it's going to help you, and how it moves you forward, how it makes a difference, and leads to impact and income for your consumer.
And then clarity on the consumer side, they're like, heck yes. This is exactly what I needed right now. This is what I need to do to have the outcome I want. I know I want to buy from because I know who they are and what they stand for. So an attitude of patience leads to this attitude of clarity.
Hey risers, I have something new and exciting for you. I know you're here listening because you're daydreaming about expanding past traditional one-on-one therapy, but the first thing that often comes up is all the fear around what that might mean. It is scary to think about starting over from square one.
And what about all those hours you spent in grad school getting licensed, seeking certifications and building your practice? Well, I am a firm believer in both and. Your desire to move beyond the therapy room does not need to mean that you're selling out or sacrificing your clinical career. It simply means that you're ready for the next step.
In fact, I'd love to show you how easy it is to use the education experience and expertise you've honed as a clinician to make this evolution happen, to maintain the practice you're proud of, to build the online side hustle you are dreaming of, and to craft the lifestyle you're craving. So this new cool thing is an on-demand training called Transcend the Therapy Room.
And when you watch, you'll find out how a side hustle can give you more flexibility and financial freedom. You'll get some ideas of the different side hustles you can ethically offer, and you'll also learn how to decide which side hustle is right for you. And when you stay to the end, you're gonna score a bonus tech tutorial where I walk you through the exact technology and software I use to create those brand visuals, those logos, those fonts, those colors.
And so you'll get to get a peek into how I do this. And how you can start doing it for yourself. So if you're ready to step beyond that therapist identity and move outside the therapy room, you can sign up for the training and start working towards this new, exciting chapter of your career. Head over to marissa lawton.com/masterclass to register.
the other thing that I think comes from having an attitude of patience, having patience with your goals is. The outcome of energy management. There are times when you need to push or sprint when you're building a side hustle. I think about when you're launching, you've been building up an audience. Pushing them or encouraging them towards your wait list, funneling them toward your wait list. You've been doing this for a time, and then it's time to finally take your offer to market.
It's time to open the doors and allow people to enroll That transition from building your wait list and then selling your spots, that's a sprint. You need to hit the ground running, then you need to be on it. You need to be on fire during that 10 days. But if you've been like going at such a high pace, when you get to that sprint, you're not going to be able to, you're not gonna have the gas and the tank to push.
You're not gonna be able to pick up your pace because your pace has been too high all along. So I think really understanding energy management during the side hustle process as you build your business, knowing that there are times of lull, knowing that there are times of rest is active, rest is productive.
So embracing those and having patience with that, not being caught up in what other people are doing. I think that's a big thing too, like letting comparison go to the side a little bit, because I think that's one of the things that, that temptation that I was talking about, the temptation to go faster is also very similar to the temptation to have what others say they have.
They say they have this big business, they say they have this amount of revenue, and they say this. They're also not saying what their expenses are. They are also aren't saying how they got to that revenue, but they make it look so glamorous. Then they make it look so fast and so doable and so possible that we're then tempted to expel and expend more energy.
So I think having patience. Putting some blinders on to other people perhaps, and cultivating this attitude of slowing down to speed up. I think that is what makes a huge difference when you're building a side hustle. This is something that I've been thinking about a ton, and so the big question then is how do we make steady progress?
How do we have patience and continue to move forward without being tempted to go faster than we need to or is best for us? How do we make steady progress toward our side hustle without burning out, without burning so hot that we burn out? I think. Sometimes we end up chasing that high and not caring about the crash that comes afterwards is talking about my crash, last episode and this instant gratification, that's what it is.
It's a high. Right. It's, it's, it's a high that we can chase and it's also a high that affects our pace. How's that? How was that for a quotable? It affects how we move throughout our business. So I think that there are two. Strategies. Two ways that you can kind of start to combat this. Instant gratification can start to remain grounded, remain rooted.
Regardless of the temptation of going faster, the first thing to do is to start sooner. Which feels weird, but I talked about reverse engineering a couple of episodes ago, and so starting with the end in mind and reverse engineering, but sometimes when we reverse engineer, we make the steps too big, right?
We're like, do this, do this. Okay. There's three pieces. If you reverse engineer and you break it into smaller pieces, I call these micro tasks. If you break them into micro tasks, you can then start. Even sooner. So thinking about launching, which I was talking about earlier, a lot of people are like, oh, I'm gonna launch in three weeks, four weeks.
I teach launching over a 12 week process minimum, sometimes 16 weeks depending. And so starting sooner, It gives you smaller pieces than you think are necessary, but those smaller pieces are so much easier to accomplish. I personally would rather have a very detailed to-do list with micro tasks that had 20 things on it than a to-do list with three big tasks on it because.
You know that those big tasks are actually made up of smaller things, so it might look like you have less to do, but you're actually just not accounting for everything that you have to do. So accounting for all of the smaller pieces allows you to reverse engineer further if you're starting on a goal or having patience with that goal, backing it up further.
It's much more attainable because it's a lot easier to do one or two micro tasks a day than to try and cram a giant task into two or three days. So I think starting sooner, reverse engineering smaller and smaller pieces, that's one way that you can make steady progress without feeling overwhelmed without.
Putting yourself at the risk of burning out. The other thing is to delay the end result, right? So you can, you know, set a date for yourself or set a goal for yourself or a, and work backwards from that and say, this is when it's happening, or you can. Give yourself permission to push that end result date, that goal date, that hard stop.
You can give yourself permission to put that out or to push that out. Going back to the idea of launching, sometimes waiting for signs from your audience that they're ready to launch. So rather than saying, Hey, the doors are opening on this date, when you start to get signs from your audience, then they can tell you when is a good date.
This can be getting to a certain number of people on your wait list. If you have a, a good, healthy wait list, that's a sign. It's probably time to launch. Also, if your audience is starting to ask for, if this, like the second or third time of your program, Hey, when's such and such program opening? Again, if you're starting to get requests or they're asking for it, that can be a good sign that it's time to launch, right?
Either of these approaches make things more manageable. Energy management, task management. That's the goal here. So whichever approach you choose, taking smaller and consecutive consistent steps is going to help you make much more progress than these crazy spurts. Crazy spurts lead you to start and stop and start and stop and start and stop.
But consistent action, consecutive action that is small enough to keep going. That is what's going to me, bring you closer to the finish line, actually faster than the sprinting and the stopping. The other thing that happens here is you end up doing higher quality work. If you are moving too quickly and aren't having enough patience for. Like real inspiration to hit, or real intuition to hit about what you're wanting to do. You're not gonna put out your best work, you're not gonna create your best curriculum, or you're not gonna make your best coaching package or whatever.
It's not gonna be the highest quality work that you know you can do. So cultivate a little bit of patience. Have that attitude of patience, and you know that you will have much higher quality work that you'll be putting out something you can really be proud of. I think this also brings up the idea of discipline, right?
How do we keep ourselves from being tempted? How do we not try to keep up with the Joneses and how do we try to, even if it's yourself like me, with those achiever tendencies, how do we, how do we keep ourselves from going overboard? A lot of times we want to pour into a new area of our lives, and this is what can take us away from a plan or a schedule that.
Is designed for more balance. We're just so excited about this new thing we pour into it. But one thing that I wanna highlight is that discipline doesn't have to feel like restrained. I think we get really caught up in that, oh, I'm disciplining, I'm, I'm holding myself back from doing this. It's an all or nothing.
It's a black and white thinking, and I don't think discipline needs to feel like that. I think if you establish patient consistency, You're going to meet your goals faster. Consistency is a form of discipline. Doing on a regular basis is a form of discipline. It doesn't have to be not doing something. It can be consistently doing something that's also being disciplined.
Patient. Consistent small tasks moving forward in a way that is organic and feels good for you, and that is not pushing you beyond the boundaries or not pushing you to sacrifice things or to take over things that you don't necessarily want to go by the wayside. That I think, is what it's really more about.
If you establish this patient consistency, you're going to meet your goals faster and more reliably than if youre run forth headlong without any forethought. So if you know that you really want to protect your time and energy while building your side hustle, you wanna continue to work towards this lifestyle of online income where you're going to have even more energy and more time.
Make sure to grab my side hustle schedule mini course. This five step system helps you calculate exactly how much white space you have to dedicate to building your new revenue stream while setting boundaries and protecting the things that are most precious to you. We're not about cannibalizing these things that are important and stealing time from other areas in order to make your side hustle.
No, we want to give and dedicate as much time to those non-negotiables as they need and as they deserve. It's what's left. Over that gets poured into building your side hustle. You can go ahead and grab it at marissalawton.com/schedule.
All right, guys, let's move forward with this attitude of patience. And until then, keep on rising.
