Passive Income VS a Passive Business Model
There is a difference…
between hands-off selling and hands off delivery.
When it comes to scaling your private practice, there is a real draw about moving beyond 1:1 therapy clients. Which is what is so appealing about creating an online income stream.
The term passive income is used as a kind of blanket term for any type of online income. However, setting up funnels and systems for bringing in revenue is not the same thing as never showing up for your online audience.
I firmly believe in automation and know there is a time and place in any business, whether online or brick-and-mortar, to audit your procedures and streamline them. But imagining that you can set up a single funnel, one-time, never touch it again and become a multi-millionaire is just not how it works.
There are definitely online income streams that are more passive than others, and I happily share how to sell a $27 ebook on autopilot, but if your goal is to create and sell a signature course or coaching problem, you’re going to need to have much more of a presence in your online business.
In this episode, I’m diving into the times when you can hang back and the times when you need to show up in order to make money online.