Blogging for Therapy Clients: How the Posts on Your Website Convert Prospects to Paid Sessions
When's the last time you paid attention to your therapy practice's sales funnel?
Or, is a better question, did you know your practice (and every business in existence) has a sales funnel?
If you're shaking your head or wondering what the hell I'm talking about, don't worry! You're not alone. The majority of my clients struggle to think of their practice as a business. To look at the fact, figures, returns, and conversions to see where clients are coming from and how well they are turning prospects into paid sessions.
I get it, you're a helper. You didn't get an MBA for a reason, and the passion and purpose of your practice is to spread healing. But, if you're looking to strengthen your marketing efforts, get more clients, and increase your income, you've got to start taking a bit more of an active role in converting ideal leads to ideal clients.
And one of the easiest ways to do this is to get strategic about your blog.
Your blog is a huge part of the conversion rate of your website. It takes leads from cold --> warm --> HOT and calls them to action
So this week I'm diving into the fact that every therapy practice has a sales funnel and the fact that your blog is the most essential part.
Click below to watch!
Don't forget to meet me and your colleagues for the
5 Days to an Ideal Client - Converting Blog Post Challenge!!
In 30-minutes per day, you'll learn the dirty details of writing a blog post that turns leads into paid, scheduled clients.