The entrepreneurial spirit…

is pretty amazing.

Business owners are some of the strongest, most dynamic, and effective people I know..

But there’s a dark side to entrepreneurship as well.

The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.

When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.

Read More

The entrepreneurial spirit…

is pretty amazing.

Business owners are some of the strongest, most dynamic, and effective people I know..

But there’s a dark side to entrepreneurship as well.

The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.

When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.

Read More

Whenever you’re building a business…

there’s a lot of pressure to get it right.

Whether you’re in a place where you’re desperate to pay your bills or you’re already pretty financially secure, one of the major hang ups of being an entrepreneur is the tendency to tie our self-worth to the success of our businesses.

Read More

There’s no getting around it…

in 2019 you need a website.

Believe me, no one uses The Yellow Pages anymore. And, even if you give someone your business card, it goes straight into the person’s purse or wallet never to be seen again. Today, if someone is seeking even the most basic of informtion about your practice, like trying to remember your address or check your business hours, they are pulling out their phone and looking you up online.

The truth is, your website is one of the marketing features of your practice that has the most potential.

Read More

Any time we set out to master a new skill…

there’s a learning curve.

No one knows how to do things perfectly right away and there are a lot of starts, stops, and stumbles along the way. Especially when it comes to building a business.

Marketing is no different.

Read More

Starting a private practice…

brings up all kinds of questions.

And while there’s definitely something to listening and following experts in the field, sometimes these leaders are a bit further removed from our struggles.

In contrast, learning from your peers can bridge this experience gap and give you a change to get ideas that are more appropriate for your stage of practice-building.

This is especially true when it comes to finding marketing strategies that work for you and your practice - even as a newbie.

Read More

Doing the same thing over and over…

can start to get really freaking boring.

And when you’re writing a different version of the same 2000 words on a weekly basis, bllogging can start to feel like a chore rather than an enjoyable way to market your private practice.

Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.

But does every single, solitary blog post you write have to be a marketing asset?

On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.

Read More

I think we all know…

some of the basic benefits of blogging.

Creating consistent content boosts your SEO, helps those who are looking for a therapist find the right one, and adds a depth to your website that wouldn’t exist otherwise.

But blogging also helps you further the narrative of your practice. It builds your brand and establishes you as an authority.

Read More

Business building has a tendency…

to take over our lives.

Seriously, I think anyone with an entrepreneurial spirit has a bit of tunnel vision and therapists in private practice are no exception.

And while there is a special flavor of dopamine that comes from surpassing business goals, chasing the high that comes with a successful practice can often lead us to forget about the other areas of our lives that are important.

Read More