my students.
Nothing makes me happier than when I see a therapist recognize how much their passion and their purpose have to do with how they serve their clients.
And on top of that, I think it’s pretty magical when the discover how these pieces of themselves bring something special to their marketing.
is pretty amazing.
Business owners are some of the strongest, most dynamic, and effective people I know..
The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.
When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.
Read Moreis pretty amazing.
Business owners are some of the strongest, most dynamic, and effective people I know..
The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.
When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.
Read Morethere’s a lot of pressure to get it right.
Whether you’re in a place where you’re desperate to pay your bills or you’re already pretty financially secure, one of the major hang ups of being an entrepreneur is the tendency to tie our self-worth to the success of our businesses.
Read Morein 2019 you need a website.
Believe me, no one uses The Yellow Pages anymore. And, even if you give someone your business card, it goes straight into the person’s purse or wallet never to be seen again. Today, if someone is seeking even the most basic of informtion about your practice, like trying to remember your address or check your business hours, they are pulling out their phone and looking you up online.
there’s a learning curve.
No one knows how to do things perfectly right away and there are a lot of starts, stops, and stumbles along the way. Especially when it comes to building a business.
brings up all kinds of questions.
And while there’s definitely something to listening and following experts in the field, sometimes these leaders are a bit further removed from our struggles.
In contrast, learning from your peers can bridge this experience gap and give you a change to get ideas that are more appropriate for your stage of practice-building.
can start to get really freaking boring.
And when you’re writing a different version of the same 2000 words on a weekly basis, bllogging can start to feel like a chore rather than an enjoyable way to market your private practice.
Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.
On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.
Read Moresome of the basic benefits of blogging.
Creating consistent content boosts your SEO, helps those who are looking for a therapist find the right one, and adds a depth to your website that wouldn’t exist otherwise.
