to take over our lives.
Seriously, I think anyone with an entrepreneurial spirit has a bit of tunnel vision and therapists in private practice are no exception.
And while there is a special flavor of dopamine that comes from surpassing business goals, chasing the high that comes with a successful practice can often lead us to forget about the other areas of our lives that are important.
Read Moreto maximize the revenue you bring in from your online income stream.
If you’ve spent any time in the online space learning about “passive” income, you’ve likely herd the phrase that “the money is in the list” - the email list that is. And while I 100% agree with this sentiment, there is an often overlooked element of your email list that can start making you passive dollars quickly and before you have a huge audience.
Read Morebetween hands-off selling and hands off delivery.
When it comes to scaling your private practice, there is a real draw about moving beyond 1:1 therapy clients. Which is what is so appealing about creating an online income stream.
The term passive income is used as a kind of blanket term for any type of online income. However, setting up funnels and systems for bringing in revenue is not the same thing as never showing up for your online audience.
Read MoreAs you build your private practice, that you are going to become a pretty great marketer.
Now, if you’re new to private practice, or new to treating your practice more like a business, this can feel like a far off pipe dream. But trust me. In the not-too-distant future, you are going to have the basics that I cover in most of my podcast episodes down.
Which is when taking your marketing to the next level makes sense. That’s not to say you need to rely on tons of complicated strategies to fill your caseload. In fact, I argue the opposite.
Read Morethat as entrepreneurs we have a bit of a competitive streak. We’re ambitious and our aspirations matter to us.
Too many times we let others define what it means to be a helper.
Because we are in service to others we are often lumped by other people into a medical provider category or a giver category. While nothing is inherently wrong with either of these, what is wrong is the assumption that being a giver or server of others means we must then also be a martyr.
So the Empathy Rising podcast is all about helping you not only help others, but embrace your goals, dreams, and aspirations along the way.
Many of us look at blogging as something we have to do in order to build our practices rather than as something we want to do.
So, when it comes time to engage in content marketing, we pick a random therapy-related topic, slap some words on the screen, hit publish and call it good. The problem comes, however, when our ideal clients start searching for therapists and want to know why we are they right fit for them. In fact, when they come across one of these ill-planed blog posts, they’re likely turned off from scheduling with us.
The truth is, blogging is your biggest opportunity to showcase what makes you unique as a therapist and why you are the best fit for the best client. When you post articles without thought or intention, you are basically telling clients that you don’t care about their unique needs and that you have nothing special to offer.
When you decide to go into private practice, the advice for building a thriving business is everywhere. In fact, there are often so many voices shouting so many different things that it's really hard to filter through and pick out what you need to pay attention to.
Unfortunately, today I'm going to add a bit to that noise, but not without reason.
The truth is, if you want to have a private practice that stands out online. You MUST be creating consistent content. Now, I refer to this as blogging, but the medium you use to create your content - whether that is a podcast, video marketing, or written blog posts - does not actually matter. What matters is that you are regularly publishing new content on your website.
You may be aware that blogging absolutely boosts your ranking on Google and gets you noticed by search engines. And it also boosts your credibility online.
But there are also some not-so-obvious reasons blogging is essential to marketing your practice online:
Read MoreNo matter what professional degree you hold, no matter what advanced training there are going to be times when you doubt yourself. You'll wonder whether what you have to say is worth listening to, or what you do is worth watching.
And there's no truer time for imposter syndrome to pop up than when you are promoting your private practice.
There are many ways to make sure your practice stays visible and relevant in your ideal client's mind. And some of them require much more effort and energy from you. But, regardless of how you choose to market, the fact that you are putting yourself, and your business baby, on a stage to be oggled at is intimidating no matter who you are.
One thing that really helps to escape the inner emotions that come with marketing is to take an objective view. When you remove feelings from the equation and rely solely on data to tell you whether your marketing efforts are working, you can create a strategy that you know works based on empirical evidence.
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