What's Working for Online Income in 2019 and Beyond

People today are looking for connection….

in their relationships, in their personal lives, and even in the things they buy.

Like no other time in history, consumers are super conscientious about the ingredients in their products, the ethical practices of companies, and the real people behind the brands they love.

This is ture for the physical items they purchase like food and lotions, but this is also true about the money they invest online.

Everytime a consumer contemplates investing in education, business support, or personal growth, they are thinking about their connection to the person they are buying from.

Read More
Marissa LawtonComment
COACHING EPISODE: Attracting Online Coaching Clients

Cathartic Marketing 2.0…

is officially open for enrollment!

The program has four new modules that walk you through optimizing your website for SEO, and writing all of the essential pages on your website. And these new modules are on top of the signature branding and content system I have perfected with therapists for the last year.

I couldn’t be more proud of the way this program has evolved over the last 12 months and the way it continues to fill caseloads.

Read More
Marissa LawtonComment
5 Buildable Steps to a Full Private Practice

Cathartic Marketing 2.0…

is officially open for enrollment!

The program has four new modules that walk you through optimizing your website for SEO, and writing all of the essential pages on your website. And these new modules are on top of the signature branding and content system I have perfected with therapists for the last year.

I couldn’t be more proud of the way this program has evolved over the last 12 months and the way it continues to fill caseloads.

Read More
Marissa LawtonComment
Behind The Scenes: Heartfelt Homepage 5 Day Event

I love to celebrate…

my students.

Nothing makes me happier than when I see a therapist recognize how much their passion and their purpose have to do with how they serve their clients.

And on top of that, I think it’s pretty magical when the discover how these pieces of themselves bring something special to their marketing.

So I’m taking a moment to highlight some exceptional growth - both business and personal - that came out of the Heartfelt Homepage event.

Read More
Marissa LawtonComment
The Form & Function of a High-Converting Homepage

The entrepreneurial spirit…

is pretty amazing.

Business owners are some of the strongest, most dynamic, and effective people I know..

But there’s a dark side to entrepreneurship as well.

The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.

When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.

Read More
Marissa LawtonComment
The Single Misguided Belief Preventing You From Marketing Your Private Practice

The entrepreneurial spirit…

is pretty amazing.

Business owners are some of the strongest, most dynamic, and effective people I know..

But there’s a dark side to entrepreneurship as well.

The most damaging part being when we get too caught up in this drive to succeed and our identity becomes intertwined with the results instead of the journey.

When we’re in that place where we tie our happiness and sense of worth to our accomplishments, it can be really difficult to look at our practices with an objective viewpoint.

Read More
Marissa LawtonComment
The 7 Website Mistakes that are Costing You Therapy Clients

There’s no getting around it…

in 2019 you need a website.

Believe me, no one uses The Yellow Pages anymore. And, even if you give someone your business card, it goes straight into the person’s purse or wallet never to be seen again. Today, if someone is seeking even the most basic of informtion about your practice, like trying to remember your address or check your business hours, they are pulling out their phone and looking you up online.

The truth is, your website is one of the marketing features of your practice that has the most potential.

Read More
Marissa LawtonComment