Therapists often wonder…

what the difference is between therapy and coaching.

Of course, there are the legal and ethical concerns which tend to be more fuzzy with coaching than with other online offers like courses, membership sites, and group programs.

But once we work through that, and clinicians feel more comfortable coming up with a coaching offer, the questions become more about the practice of coaching. What do I avoid talking about? Are there things I can and cannot do when coaching that I can with therapy? Or, is the opposite true?

The angst adding coaching brings up is almost as strong as it was as a brand new intern.

But what’s interesting is, it’s not the skillset that changes all that much. It’s the mindset.

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Often, the very advice we need to hear ourselves…

is what we’re offering to our coaching clients or packaging up into an online program for our customers.

Shiny Object Syndrome is no joke and when it comes to getting an online business off the ground, there are so many possible strategies that can bring success that it’s hard to choose a path - and even harder to stay on it without getting distracted.

Whether you plan to take advantage of content marketing, capitalize on visibility, build relationships with your customer base, or combine all three, there are multiple routes to a thriving online income stream.

No matter what plan you put in place, it’s important to stick with it so you know what’s working.

The more you try to do, the more variables you introduce, and the more difficult it is to know what’s working in your business and how to replicate it.

In this week’s episode, I’m chatting with a client of mine, Shelley, a counseling intern in Florida who also has a business as a sober living coach. She’s had incredible audience growth in a short time and is ready to learn how to take them from followers to customers.

We chat through her existing sales funnel, the things she’s doing that are detracting from her growth, and how she can streamline to see even better results.

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Moving across country…

kicked my ass.

I’m still reeling from this disaster of a move and there are a lot of changes I’ve had to make to my life and business pretty much on the fly.

And, as an achiever-type who feels like anything other than moving forward is standing still, it’s been hard for me to see this mandatory pause as anything but unwelcome.

But sometimes the universe gives you exactly what you need, and in my case it’s been a proverbial stop sign.

I’m trying to tune into the messages I’ve been receiving and to actually honor what they are trying to say rather than push through like I normally do.

And it’s HARD.

So this week, I’m sharing all of the ugly things and the secretly wonderful things that have come up these past few weeks as well as some new changes that are coming in both life and business.

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Sometimes we jump in…

with both feet without really knowing what’s in the water.

And when you’ve got a great entrepreneurial idea that catches on like wildfire, it can be tempting to follow its lead wherever it takes you. Especially if that lead is toward a whole bunch of money.

But, eventually, a by-the-seat-of-your-pants approach is going to catch up with you and leave you scrambling for some sense of order in your business.

Real, sustainable growth comes from implementing systems.

Whether you start using them in your online business from the very beginning, or put them in place when the income starts flowing, it’s important to be able to streamline and replicate the things that bring you results.

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There’s no magic formula…

that tells you how big of an audience you need to start making money online.

Sure, the more people following you, the more likely you are to bring in high-dollar revenue.

But thinking that you need thousands of people who know who you are and who are “warm” to your services and programs before you make any money, can be such a daunting statistic that it keeps you from ever getting started earning revenue online.

The truth is, there are ways to start bringing in money before you ever have a single person on your email list or in your facebook group.

And simply by putting yourself - and your unique point of view - out there for others to see, you’ll start drawing a crowd. And while these people are paying attention, you simply need to invite them to work with you

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Two questions come up without fail…

whenever I work with therapists to decide on an online income stream.

1. How do I do this ethically?

2. How do I sell somehting like this?

It’s not that they aren’t interested. In fact, online income is pretty darn attractive these days. It’s just that they might be a bit skeptical about stepping outside of the traditional business model we’re most familiar with.

It’s incredibly freeing to think about making an income that doesn’t rely on working 1:1 with clients, but it’s also a pretty big paradigm shift for most of us.

The great thing is there is a single response that answers both questions - and that is to solve a problem.

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There is a draw…

to online income. Especially the fact that it can be much more lucrative than therapy. Even when you’re in private practice.

Now, to me, there’s no one right way to make money using the internet. And unless you’re out their scamming people out of their life savings, go ahead and choose the path that’s right for you.

But I will say, that there are those who talk about their giant paydays and only mention the highlight reel - never showing their behind the scenes. And this picture-perfect depiction can lead you to follow along, make decisions, and even invest in a method that ends up not matching your values in the end.

It’s a big part of my mission to end this pattern and to make sure that therapists are getting the raw, real details of expanding their practices.

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There is a draw…

to online income. Especially the fact that it can be much more lucrative than therapy. Even when you’re in private practice.

Now, to me, there’s no one right way to make money using the internet. And unless you’re out their scamming people out of their life savings, go ahead and choose the path that’s right for you.

But I will say, that there are those who talk about their giant paydays and only mention the highlight reel - never showing their behind the scenes. And this picture-perfect depiction can lead you to follow along, make decisions, and even invest in a method that ends up not matching your values in the end.

It’s a big part of my mission to end this pattern and to make sure that therapists are getting the raw, real details of expanding their practices.

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Everyone loves an origin story….

and today, I’m sharing mine.

To be honest, it felt a little weird just rehashing the last 10 years of my life to you, so instead I wrote you a letter.

A love letter of sorts, but not one that will creep you out or make you feel weird about our relationship - at least, I hope.

In this letter, I walk you through everything that’s gotten me to this exact point.

My business degree, my work with big brands and multinational corporations, my first huge flops as a business owner, and my most recent health scare.

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